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BRAND EXCELLENCE CENTRE Brand community Group G

BRAND EXCELLENCE CENTRE Brand community Group G. IRINA BAZILEVA 16 March 2010. AGENDA. 2. Background & benefits of the regional cooperation What can we share? Tools & procedures for knowledge sharing Next steps. BACKGROUND & BENEFITS OF THE REGIONAL COOPERATION.

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BRAND EXCELLENCE CENTRE Brand community Group G

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  1. BRAND EXCELLENCE CENTREBrand communityGroup G IRINA BAZILEVA 16 March 2010 Клиент - Событие - Название презентации

  2. AGENDA Brand excellence center - Brand community - Group G 2 • Background & benefits of the regional cooperation • What can we share? • Tools & procedures for knowledge sharing • Next steps

  3. BACKGROUND & BENEFITSOF THE REGIONAL COOPERATION Клиент - Событие - Название презентации Клиент - Событие - Название презентации

  4. GROUP G BRAND DEVELOPMENTBACKGROUND FOR COOPERATION • Possibilities of regional business development • Ability to work out common positioning in the region • Mutual understanding: cultural ties & history of successful economic cooperation among countries of the region Brand excellence center - Brand community - Group G

  5. BRAND EXCELENCE CENTRE BENEFITS Brand excellence center - Brand community - Group G 5 • Strengthening market position by using regional credentials • Developing regional clients (referrals) • Creating investment opportunities for clients & potential clients • Becoming Brand Champions in Europe

  6. WHAT CAN WE SHARE? Стр.6 Клиент - Событие - Название презентации Клиент - Событие - Название презентации

  7. WHAT CAN WE SHARESTRATEGIC PRIORITIES Brand excellence center - Brand community - Group G 7 • Priority service offerings • Priority sectors • Key clients

  8. WHAT CAN WE SHAREINDUSTRY EXPERIENCE Brand excellence center - Brand community - Group G 8 • Credentials & qualifications • Success stories • Industry expertise

  9. WHAT CAN WE SHAREMARKET RESEARCH Brand excellence center - Brand community - Group G 9 • Competitor analysis ― market penetration • Clients & potential clients regional interests • Industry expertise

  10. WHAT CAN WE SHAREPUBLICATIONS Brand excellence center - Brand community - Group G 10 • Regional industry brochures • Regional reviews • Tax & IPO guides

  11. WHAT CAN WE SHAREPR Brand excellence center - Brand community - Group G 11 • Specialized magazines & industry journals • Cross-country event participation • Joint event organization • Joint corporate social responsibility programs (sports sponsoring, etc.) • Common campaigns (e.g. IPO)

  12. WHAT CAN WE SHAREKNOWLEDGE & BEST PRACTICE SHARING Brand excellence center - Brand community - Group G 12 • Qualifications (projects) data base • Best proposals • Client presentations • Templates • Slogans • Image library

  13. TOOLS & PROCEDURESFOR KNOWLEDGE SHARING Стр.13 Клиент - Событие - Название презентации Клиент - Событие - Название презентации

  14. HOW CAN WE SHARETOOLS & PROCEDURES Brand excellence center - Brand community - Group G 14 • Regular (monthly) conference calls • Extranet • Community of interests — distribution lists, forums, blogs, etc. • Collaboration communities with social networks • User group face-to-face meetings

  15. NEXT STEPS Стр.15 Клиент - Событие - Название презентации Клиент - Событие - Название презентации

  16. NEXT STEPSFOR DISCUSSION Brand excellence center - Brand community - Group G 16 • Views on regional positioning • Start sharing (market positioning & research, credentials,PR opportunities, etc.): priorities • Agenda for the next call • Other ideas?

  17. CONTACT US • BDO refers to all companies in the BDO group in Russia. ZAO BDO, company registered under Russian Federation legislation, is a member of BDO International Limited, a UK company limited by guarantee, and forms part of the international BDO network of independent member firms. Each member firm is a separate legal entity. Nothing in the arrangements or rules of the BDO network shall constitute or imply an agency relationship or a partnership between BDO International Limited and/or the member firms of the BDO network. • BDO is the brand name for the BDO network and for each of the BDO Member Firms. 53, bldg. 7, Dubininskaya Str., Moscow, 115054, Russia Tel: +7 (495) 797 5665 Fax: +7 (495) 797 5660 reception@bdo.ru www.bdo.ru

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