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Cry Me a River

Music Video Analysis. Cry Me a River . Justin Timberlake. www.youtube.com/watch?v=-Mu8MrCR5pQ. Target Audience. Females ; Teenagers & Young Women. Female Gaze, this is impacted by lots of close up shots of Justin. Justin Timberlake, Britney Spears & Timberland fans.

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Cry Me a River

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  1. Music Video Analysis Cry Me a River Justin Timberlake www.youtube.com/watch?v=-Mu8MrCR5pQ

  2. Target Audience Females; Teenagers & Young Women • Female Gaze, this is impacted by lots of close up shots of Justin • Justin Timberlake, Britney Spears & Timberland fans • The appealing theme of love, betrayal/cheating & revenge • Sympathetic Females; thinking that they wouldn’t cheat on Justin as shownin the video

  3. Unique Selling Point (USP) • It is shown in the video that a Britney look-a-like is allegedly cheating on Justin & this is linked in with the real life scenario • The song was supposedly influenced by the break-up • Timbaland also appears & featuresin the video & song • The video was released at the time of Justin Timberlake & Britney Spears breaking up • Due to the USPs, the hit became very popular & was a great publicity stunt at the time • Fans are drawn in & interested in the reality in the music video as it is relevant to the times & media gossip

  4. Media Language • Stone cold look & smirks of arrogance, shows that he knew & is over it • Only see girl #1’s face clearly once at the end; either cut off by camera or in the dark, perhaps doesn’t want to show that she looks like Britney • Shows no emotion of sadness, even though he’s been cheated on • Blurriness in close ups; implies vision when crying • Only at the beginning, close up seems to show a slightly watery eye; to show that at first he was upset • Near end shows a bit of emotion when singing to her • Dull colours; brightness been washed out • Black/dark clothing; expresses feelings & how he sees the situation as dark, sad & serious • Black represents rebellion; as he is now cheating on her

  5. Mise En Scène • Special Effects; used when dancing to make it more interesting • Setting; girl #1’s house, set in Malibu, California • Minimal costume to address emotion • Lighting; dull to suit the mood & colours • Stays in the same costume throughout; shows narrative & also emphasises & brings more attention to the serious meaning of the song & concept of the video rather than aspects of his clothing & genre • Kicked picture flying through room; looks like a picture of them as a happy couple

  6. Walks with swagger & a slight limp Genre Pop, R&B • Genre is not shown that much in this video because it focuses on the meaning rather than • Attractive Females; girl #2 is skinny & half naked & shows a tattoo showing off, but some genre aspects appear • Wealth; good cars, nice house with swimming pool & technology such as video camera & tv • Clothes; trendy & fashionable clothing worn by all characters • Justin wears black clothes with the jacket hood up

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