1 / 23

Advertising Roadmap Review

`. Advertising Roadmap Review. Marketing Solutions. Directors of Product Strategy. Kelli Chmielorz. Donna Beasley. Dana Midby. Jim Williams. Director Product Strategy Media Publishing Solutions. Director Product Strategy Marketing Solutions. Director Product Strategy Big Data

gail-bowman
Download Presentation

Advertising Roadmap Review

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ` Advertising Roadmap Review

  2. Marketing Solutions Directors of Product Strategy Kelli Chmielorz Donna Beasley Dana Midby Jim Williams Director Product Strategy Media Publishing Solutions Director Product Strategy Marketing Solutions Director Product Strategy Big Data Solutions Director Product Strategy Commerce Solutions Jesper Persen Jamie Fuller Sara Otremba James Mooney Eliane Pohl Mark Best Kate Washington Mark McCoid Carsten Olsen Scott Bray Neil Sinay Technical Product Managers Kevin Stoinoff Products UNIFIED NCS Content NCS Advertising NCS Circulation NCS Audience NCS Digital NCS AdManagerPro NCS CirculationPro NCS Analytics NCS NewsEditPro NCS ProductionManagerPro NCS WebManagerPro UNLIMITED DTI Content Publisher DTI PlanSpeed Jazbox DTI Advertising DTI Ad Management DTI MediaPlus DTI AdSpeed, ClassSpeed AdPower Sax Circulation Matrix Circulation

  3. As part of our roadmap review we have emphasized a number of areas that we feel requires a special focus for this and several upcoming roadmaps. Note that these areas of focus are additive to our Themes and Initiatives within this Roadmap. • Digital Strategy • Mobile • Multi Media • Native Browser Applications • Adobe Hosting Strategies Important Focus Areas

  4. Digital Strategy - Framework • Support Media Company transition to new Digital Workflows and Digital Business Models • Key points: • Open Existing Platforms by wrapping in Web Services / SDKs • Enable Easy Integration of Tools and Feeds • Focus on Flexible Native Web User Interfaces. Create Extensible Apps and interfaces; e.g. Widget based • Build Digital Centric Apps utilizing SDK’s • Integrate at a Functional Level – not just a Technical Level

  5. Mobile Mobile Input and Insight Mobile Channel Delivery Marketing / Advertising Marketing / Advertising • Ad Serving/In-App/SMS/Coupons • Location-based/personalized • Location aware business directories • Social campaigns • Campaign Sales / Ad order entry • Customer account management • Inventory availability checking Commerce / Circulation Commerce / Circulation • Mobile subscription packages • Premium access • Metered paywall content • E-commerce / Mobile Malls • Subscriber sales and order entry • Customer self-service • Route and dealer management Data and Analytics Data and Analytics • Personalization • Location and predictive targeting • Digital access reporting • Data-driven decision making • Real-time business intelligence • Targeting statistics and metrics • Performance reporting Media Publishing Media Publishing • Story assignment notifications • Content creation and submission • Photo and video input • Citizen journalist contributions • Responsive design websites • Personalized content delivery • Mobile apps and editions • Mobile news alerts

  6. Native Browser Applications • Efficient internet delivery • High performance • Mobility • Flexibility • Extensibility • Thin clients - reduced hardware requirements • Adaptable work environment – any device, anywhere

  7. NCS Advertising: Mobile/Tablet Offerings

  8. NCS Advertising: Browser Offerings

  9. NCS Advertising: Browser Offerings – cont’d

  10. NCS Advertising: Multi-Media

  11. Market Releases – Theme OverviewNEWSCYCLE Advertising Extended Planned Note: 2014-1 was extended to allow for 3 months of beta testing prior to the GA Release Major Release 2014-2 Major Release 2014-1 REV: Major Release 2014-1 2014 Q2 2014 Q3 2014 Q4 2015 Q1 2015 Q2

  12. Sales – CRM View

  13. Sales Pipeline Management for 2014-2

  14. Order Entry – Digital Inventory

  15. Order Entry – Digital Inventory

  16. Self Service Portal • Private Party Workflow • Business/Commercial Workflow • Agency Workflow • AdPortal for material upload • eProofing for customer approval

  17. Self Service Screenshots Private Party Workflow 2014-1

  18. Self Service Screenshots Private Party Workflow 2014-1

  19. Self Service Screenshots Business/Commercial Workflow 2014-2

  20. AdPortal Screenshots

  21. AdPortal Screenshots

  22. NEWSCYCLE AdManagerPro – Brief • AdManagerPro 5.8 (Q3 2014) • New payment allocation method for distributing payments • Ability to create transactions that do not automatically balance • Ability to apply payments at the Agency / Customer level • Auto-update the content preview as the users enters text • 3rd party monitor (Import / Export) enhancements • Create separate online batches • Import graphic links • Exports can automatically FTP

  23. NEWSCYCLE ProductionManagerPro – Brief • ProductionManagerPro 5.7 (Q4 2014) • Add deadlines to media product info sent to PMP client • Customer portal/sales portal unification • Ability to submit art portal wide • Approving a proof will show the user approving (i.e. salesperson vs. customer) • Notifications for submitted artwork • Files are now saved to the PMP server instead of only in the portal • Based on security warn or don’t let users edit proofs past deadline in portal

More Related