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15% Global Market Share

change and transformation : engaging the hearts and minds of people. the british american tobacco south africa experience. Number two in the Tobacco Industry. Presence in 180 Countries. South Africa one of top nine markets. Factories in 64 Countries. BAT. 81,000 Employees.

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15% Global Market Share

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  1. change and transformation:engaging the hearts and minds of people.the british american tobacco south africa experience.

  2. Number two in the Tobacco Industry Presence in 180 Countries South Africa one of top nine markets Factories in 64 Countries BAT 81,000 Employees 15% Global Market Share who are we?

  3. New BAT Organisation Different views on Transformation Business Issues ISSUES Confidence Levels of Employees Organisation Climate where did we come from?

  4. Organisation diagnosis Assessment (follow-up diagnosis) CHANGE Strategy Intervention Design Implementation transformation process

  5. Unfreeze Mobilise Realise Reinforce Sustain 18 9 36 SCORING SCALE winning in our world 2000 focus group outcome 2000

  6. high performing organisations LEADING INDICATORS Communi- cation Culture & Climate Leadership Employee Development Strategic Direction Consumer Focus High Performing Organisations

  7. Be pro-active - lead and manage process behind the scenes Design and development of interventions Organisation-wide communication Engage the hearts and minds Agree & embed a common process Briefing of Management Teams Top Management: Understanding of role and behaviour the journey roadmap No. 1 for Everyone

  8. the journey - examples Strategic direction Communication Leadership Employee development Culture

  9. achieving line-of sight Global Vision Values Guiding Principles Our Vision COMPANY STRATEGY, OBJECTIVES & KRA’s FUNCTIONAL KRA’s DEPARTMENTAL KRA’s Individual KRA’s/KJO’s

  10. CORE DEVELOPMENT LIVING BEHAVIOURS ACCELERATED DEVELOPMENT LEADERSHIP EDUCATION NEXT AGENDA leadership pipeline

  11. 6.63% of Payroll Free to Win Personal Mastery Project Management Hearts andMinds A.I.D.S. Emotional Intelligence Management Development Functional Training employee development

  12. OPEN MINDED ENTERPRISING SPIRIT STRENGTH FROM DIVERSITY FREEDOM THROUGH RESPONSIBILITY the journey No 1 For Everyone Vision Confidence Teamwork Living the Vision • Building Company Image • New Offices • MD’s Breakfast • Sessions • Marketing Conference • Free to win • Career Management • (CDM) • Training & • Development (PCD) Standards Support Performance Management Map • Road shows • Briefing sessions • Company Scorecard Brand awareness campaigns Consumer Focus Drive Belonging Enhance Decision making • Anniversary • events

  13. Unfreeze Mobilise Realise Reinforce Sustain 18 24 28 9 36 SCORING SCALE winning in our world 2000-2002 focus group outcome 2000 2001 2002

  14. Pride and confidence in the organisation Exceed business objectives Good “Your Voice” and WoW results Leadership and Culture Openness and informality Big picture is clear High standards High energy results Better succession pools/ Equity Profile

  15. key learnings: elements critical for success Personal leadership, drive, behaviour of Managing Director Accurate assessment of current reality in organisation Transformation is an ongoing process Use external resources if necessary. Change strategy tied to business strategy Top Team Leadership Success leads to: More Energy, Commitment and Pride Integration of HR processes Integrate work on leadership and culture HR team that can use their initiative, knowledge and skills HR Team - resources and “freedom”

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