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Building and Sustaining Your Club. Steve Lewis PAST PRESIDENT Rotary Club of Carson City, NV. Rotary’s Unique Value Proposition . What does Rotary membership really offer me?. Personal Growth and Experiences Professional / Leadership Development Creating Distinctive Relationships
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Building and Sustaining Your Club Steve Lewis PAST PRESIDENT Rotary Club of Carson City, NV
Rotary’s Unique Value Proposition.What does Rotary membership really offer me? Personal Growth and Experiences Professional / Leadership Development Creating Distinctive Relationships Opportunities for the Family Ability to Change Lives – Including our Own
Stem the Loss of Our Members Family Career LIFE! Health Moved Club Issues Financial Concerns Time Rotary Membership not Fulfilling our Members’ Needs!
Who Are Our Customers? Our Beneficiaries?
Focus On Our Customers = Club Members OurCustomers
Listening To Our Customers How Do You Do This? Satisfaction Surveys are Better Than Exit Surveys Management By Walking Around Provide Multiple Feedback Mechanisms Provide Structure to Keep New Customers Happy and Engaged
To Keep Our Customers Bring them into Rotary the Right Way Engage Them Early – On Their Terms Exceed Their Expectations Provide a Return on their Investment
Membership Committee Leadership on Committee Is Critical Two Key Players: Customer/Member Retention Potential Customer/New Member Attraction Additional Players: People Who Listen Nurturer Creation of New Benefits
Building and Sustaining Your Club PLEASE COMPLETE YOUR EVALUATION