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American F amily Entertainment (A.F.E.). Mission statement.
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Mission statement • A.F.E.’s mission is to provide family entertainment in a clean and safe environment. We feature two movies every night starting at dusk. To see what movies are showing now or to view movies that will be coming soon check out our Facebook page or Moviefone.com
Form of ownership Sole Proprietor
Products/Services: • Sell movie tickets and sell beverages and drinks • A.F.E. takes care of our customers needs
Competitors • Tioga Theatre • 208 Main Street, Owego, NY 13827 • Cinema Saver - Endicott • 19 Madison Ave, Endicott, NY 13760 | (607) 754-6588 • AMC Loews Vestal Town Square • 2425 Vestal Pkwy., Vestal, NY 13850 | (888) 262-4386 • Regal Cinemas Binghamton 12 • 900 Front Street, Binghamton, NY 13905 | (607) 724-1230 • Art Mission Theater • 61 Prospect Ave, Binghamton, NY 13901
S.W.O.T. • A.F.E. Strength include: serving people with a smile on our face, fast but do a good job as well. Also old fasion fun only 500 drive-ins lift in the country and lastly , help, we are very helpful to our customers with the questions the have and with there needs and wants. A.F.E. weaknesses include: more room at the drive-ins , not as much security , to crowded. A.F.E. opportunities include: making money and fans of the local drive-ins, restarting a old family drive-ins tradition. A.F.E. threats include : other theaters near by locally , that my business will get over ran by other theaters , my theater will just better and better.
Target market Analysis • The drive ins is for people of all ages, • College kids • Fun filled people who want to watch a movie old fasion style • Able to afford the movie • Familys • Friends • Couples