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Casino Insight Deck

Casino Insight Deck. By Gildas Aitamer & Matthias Queck Associate Analyst & Research Director. September 2012. A Service. Contents. Introduction Major Strategic Initiatives Key Markets Conclusions & Implications Further Reading. All data correct at time of publishing. 1.

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Casino Insight Deck

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  1. Casino Insight Deck By Gildas Aitamer & Matthias Queck Associate Analyst & Research Director September 2012 A Service

  2. Contents Introduction Major Strategic Initiatives Key Markets Conclusions & Implications Further Reading All data correct at time of publishing.

  3. 1 Introduction

  4. 1 Introduction Corporate Structure France-based Casino has a diverse international portfolio consisting of both grocery and non-food specialist operations. In France, which accounts for nearly half of its sales, the retailer operates a multi-format strategy. Globally, Casino operates through locally-acquired banners that have been expanded at regional level (i.e. Exito in Latin America, and Big C in South East Asia). Casino** France Latin America South East Asia E-commerce Non-Food Specialists Franchisees* Real estate*** Restaurant Note: *Please see Casino profile for the complete list of Casino franchisees. ** Non-exhaustive list of banners operated by Casino; banner variations are excluded. *** Casino has a 40.2% stake in the real estate arm Mercialys

  5. 1 Introduction Casino operates a myriad of banners in its core French market Casino France: Sales Contribution by Banner, 2011 (%) Cdiscount Cdiscount is the second most frequented retail website in France, offering a wide range of items, from video games to baby items, electronics and wine. GéantCasino Hypermarkets of a ‘manageable’ store size, typically around 7,000 square metres and historically based in southern France. Other Includes Viaitalia, ECOservice, Casino Cafétéria, Villa Plancha, Telemarket. Convenience & Forecourt stores** Casino operates a number of small-box convenience formats under the Vival, SPAR and Petit Casino banners, among others. Monoprix* City centre variety store concept averaging 1,800 square metres. The banner has an upmarket positioning and has diversified in recent years to include sub-brands such as Monop’, Daily Monop’ and Monop’station. ** Includes Chez Jean, MAG Franchises, Petit Casino, SPAR, Vival, Naturalia, PetitCasino24 * Includes Monoprix, Monop’, Monop’Station, Beauty Monop’ and Daily Monop’ Leader Price Positioned somewherebetween a supermarket and a hard discounter, Leader Price are 1,000 square metre stores located mainly in urban or suburban areas. Franprix 450 square metre price-driven inner city supermarkets located mainly in Paris and surroundings. Currently being rebranded as ‘Marché Franprix’. Casino 1,600 square metre stores focusing on freshness, convenience and quality. Casino operates in both town centres and rural areas.

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