>$150

1. >$150

2. The Nature of the Beast • A plethora of formats and ‘outlets’ likely to define the format of content ‘mobiperas’ • Low cost access to varied content (Black Star situation) • Increased competition for limited Ad Dollars • Regulatoryshifts – frequency as public good not to be sold directly • Public value

3. DEVELOPMENTS • Mobile phone’s kinked demand practices played out in the area of content • Non-traditional target audiences [innovative use] • Expanded market and reach for hand held systems – receiving channels that do not reach universally • GHANA

4. “It’s The Content, Genius” • Continental target audience feasible – “It Begins with You” 1st December ABMP Broadcast • Sponsorship viability • Lower unit cost for competitiveness • Most Important = technical possibility of transfer, archiving, and arms-length co-productions with national identities preserved – high production values at much lower cost • Increased continental ‘public value’ – trade, finance and general economic consolidation – In Depth Africa; News Central (People TV supplies weeklies to Africa)

5. ACTION • Standardized programme exchange formats – production, archiving, transfer • Centralized regional exchanges • Producers and production unions – nationally, regionally and continent wide recognition • Co- productions for exchange; Point of View, In Depth Africa [nationally produced for regional and continental distribution] • Rationalize rates – national regulation • Partnering with regional business players for sponsorship

6. PRODUCE