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Online Talent Communication 2013

Online Talent Communication 2013. Trends & Insights. Potentialpark Communications Björn Wigeman Understanding Talent bjorn@potentialpark.com. Facts and Figures 2013. Field Period. 26,874 Students, graduates, early career professionals 968 Universities 1,000+ Employer presences online

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Online Talent Communication 2013

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  1. Online Talent Communication 2013 • Trends & Insights PotentialparkCommunications BjörnWigeman Understanding Talent bjorn@potentialpark.com

  2. Facts and Figures 2013 Field Period 26,874 Students, graduates, early career professionals 968 Universities 1,000+ Employer presences online USA, Europe, Asia • Audit Coverage 694 Career Websites 694 Online Applications 389 Facebook Career Pages 262 Twitter Career Channels 109 Career Blogs 529 LinkedIn Pages 93 Mobile Career Websites 29 Mobile Career Apps

  3. M

  4. 97% use internet to look for careers

  5. 77% Career website 37% Professional networks 23% Social networks Where to search online?

  6. Where do UK job seekers expect employers to be?

  7. 51%(57%) of jobseekers expect employers to be on Twitter 42% of employers are on Twitter

  8. 51%(51%) of jobseekers expect employers to be on LinkedIn 64% of employers areon LinkedIn

  9. 68% (54%) expect employers to beon Facebook 56% employers areon Facebook

  10. 94% on at least one platform outside the career website

  11. Your competitors are there. Your target groups expect you there. Are you there? Lack of communication is also communication…

  12. “I have looked for jobs on…” 13% 49%

  13. “I’ve seen friends post jobs on…” 36% 25%

  14. 48% found a Facebook career page through friends

  15. 87% “Honestyis essential when a company interacts with job seekers on the Facebook career page”

  16. 54% (53%) fear to be rejected 43% (63%) think it’s only PR Concerns about social media interaction:

  17. Job Seekers’ Voice “…I have found myself glancing at the first section and if this is copied from the website I tend to not read much further.”

  18. 28% (57%) I do so already 56%I can imagine it Use smartphone for career purposes:

  19. 33% employers have mobile career website or app

  20. 72% (53%) Use mobile phone for social networking

  21. Job Seekers’ Voice: “Offer clear and actionable information, easy to use navigation and proper trackingafter an application has been received.”

  22. Career Website Facebook Twitter LinkedIn “Can you match me?” M Mobile / Portable Blog Podcast YouTube

  23. Potentialpark Communications BjörnWigeman Understanding Talent bjorn@potentialpark.com

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