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WARP – hub:raum Accelerator How to make money with an app ? hub:raum Krakow , 30-11-2013

WARP – hub:raum Accelerator How to make money with an app ? hub:raum Krakow , 30-11-2013. #2007. @ StefanBielau. # TheTimesTheyAreA-Changin …FAST!. # TheTimesTheyAreA-Changin …FAST! Thomas J. Watson (CEO IBM, 1915-1956):

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WARP – hub:raum Accelerator How to make money with an app ? hub:raum Krakow , 30-11-2013

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  1. WARP – hub:raum Accelerator Howtomakemoney with an app? hub:raum Krakow, 30-11-2013

  2. #2007

  3. @StefanBielau

  4. #TheTimesTheyAreA-Changin…FAST!

  5. #TheTimesTheyAreA-Changin…FAST! Thomas J. Watson (CEO IBM, 1915-1956): “Wisdom is the power to put our time and our knowledge to the proper use” "I think there is a world market for maybe five computers”

  6. #Opportunities

  7. #Opportunities

  8. #Challenges

  9. #Challenges

  10. #Challenges

  11. #Challenges

  12. #Opportunities>Challenges Choosing a proper monetization model is one of very first steps before building an app, it affects all following milestones. Be smart, think first and ask the right questions….

  13. #Mobile – Monetization Models • Advertising • Paid • Freemium • Subscription • Sponsorship • White Label / SaaS • Work forHire

  14. #Advertising • Formats

  15. #Advertising • Networks vs. Direct Sales

  16. #Advertising • Network – whichone, istherightone? • support yourformats • portfolio fit • localkeyaccount (at least same time zone) • references: talk tootherpublishers • payoutscheme • reportingquality

  17. #Advertising • Directsales • reach: chicken-egg problem • uniqueformat = good & bad • Dogfooding

  18. #Advertising • Prices & Revenue

  19. #Advertising • Prices & Revenue

  20. #Advertising • Prices & Revenue • Average Daily User Sessions? • AverageMinutes per Session? • Ad Impressions per Minute (=Capping)? • Fill rate? • eCPM?

  21. #Paid

  22. #Freemium • IAP, F2P, Lite, Hybrid

  23. #Subscription • Google Play: “Sell content, services, or features to users from inside your app with recurring monthly or annual billing. • Apple App Store: “Auto-renewable subscriptions allow users to purchase in-app content, and the purchase is automatically renewed at the end of the period unless the user chooses to cancel the subscription.”

  24. #Subscription

  25. #Sponsorship

  26. #White-Label / SaaS • Kickstarter (for apps: AppBackr) • Apptopia, SellAnApp, Appslit • componentmarketplace • Verious • Amazon • Appcelerator Open Mobile • Binpress • ChupaMobile

  27. #WorkForHire

  28. #theBIGquestion Which monetization model works best for my mobile business?

  29. #theBIGquestion • …it always depends… • Potential market & size • Target group • Benchmark • Category • Budget • Scale

  30. @StefanBielau stefan@stefanbielau.com www.stefanbielau.com Thankyou!

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