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Module 3: market Multiples Company: chipotle. Matt Ramirez. Chipotle background. Mexican grill that focuses on serving quality food while maintaining speed and efficiency Found in 1993 by Steve Ells in Denver, Colorado
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Module 3: market MultiplesCompany: chipotle Matt Ramirez
Chipotle background • Mexican grill that focuses on serving quality food while maintaining speed and efficiency • Found in 1993 by Steve Ells in Denver, Colorado • Considered a “fast-casual” restaurant: food that is served fast without the “fast food” methods or ambiance, allows customers to eat “on the go” or in a nicer restaurant environment • Not franchised, centrally-owned
Performance measures • NEA- enterprise (no leverage) • EPAT- enterprise (no leverage) • Sales- considered enterprise (driver of value) • EBITDA (Industry-specific multiple) • No equity measures used (leverage effects)
Comparable companies • Panera Bread Co. • Einstein-Noah Bagels • Starbucks
General data Note: Due to Chipotle containing a net financial assets total (rather than NFL), NFA was added to enterprise value in computation of equity value through the following multiples analysis
Reasons for using ebitda • EBITDA focuses on profitability, which is important in a high-competition and high-growth restaurant environment in focus to stay relevant • Specialty eateries/restaurants are mostly composed of tangible items (no R&D, etc.)- EBITDA helps analyze efficiency of company operations (without non-operational items) and how resources are put to use compared to other companies • Depreciation & amortization methods/policies do not have an effect: more transparency (especially useful to compare to the much larger Starbucks) • Commonly used in the restaurant industry
Confidence in valuation • Little confidence- many inherent problems using market multiples method • Market multiple valuation is a “rough” screening method for stocks and lacks theoretical foundation • Performance measures: no single measure can summarize performance, which measure is more important? were correct measures chosen? Are measures stable? • Comparable companies: how “comparable” are these 4 companies? Differ in profitability, expected growth, and risk (especially Starbucks)
Confidence in Valuation (continued) • Reliance on other companies’ values/multiples as a basis for target company’s value (other companies can be unfairly valued, each company has unique features such as cost structure, etc.) • Use of method of comparables (e.g. equal-weighted average, value-weighted average, median) • Differing year-end dates? (Starbucks 9/29, Chipotle 12/31) • Discrepancy among multiples (e.g. NEA & FCF)
Confidence in valuation (continued) • Heavy difference between market price ($492.48) and computed value ($164.27-$279.33) (around 70% difference): Why is market price so much higher? Errors? • Averages and different combinations: almost 17% difference when using all 4 multiples and only EPAT/EBITDA- large range from multiples, etc. • Where is this “extra” value?
conclusion • Little confidence in the computed valuations • A more in-depth and stronger foundational method of valuation should be used • The method of comparables/market multiples contains too many inherent errors and issues to be considered acceptable in company valuation