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November 17 & 18th, 2007

STONEONTA STEELE FEST
2007. November 17 & 18th, 2007. Sponsorship Opportunities for the Stoneonta Steele Fest 2007. Introduction & Overview.

galvin-shepherd
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November 17 & 18th, 2007

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  1. STONEONTA STEELE FEST
2007 November 17 & 18th, 2007 Sponsorship Opportunities for the Stoneonta Steele Fest 2007

  2. Introduction & Overview • Stoneonta Steel Fest is one event that both fans and sponsors won’t want to miss. Established in 2004, Stoneonta Steele began as a battle of the bands type event sponsored by WONY 90.9 FM and CUAC. The show featured 6 renowned bands Eve To Adam, Manowar, Chocolate Cannoli, The Novelty Lounge Pixie Twins, Andrew W.K. and who could forget, MiniKiss. • The show drew a total of 4,500 concert-goers consisting of Oneonta & Hartwick students and Oneonta residents. The following years of 2005 and 2006 only increased the number of these demographics, reaching an impressive 8,069 participants in 2006 alone. • Between advertising through WONY and CUAC, word spread like rapid-fire drawing an intense anticipation for Stoneonta Steele. This year, we anticipate a record attendance rate. Past sponsors include: F.Y.E., The Novelty Lounge, Wal-Mart, NBT and KeyBank, Verizon Wireless, Taco Bell, Etc. Etc., and Maxwell’s.

  3. History “The Stoneonta Steele Fest was originally started in September of 2005 to establish a performance middle-ground between underground college bands and renowned hard rock and heavy metal acts. Once music industry majors, Gregory Capra and Larry Nagunascruya put their heads together, they worked with WONY and CUAC to make this vision a reality. The Steele Fest took place at SUNY Oneonta’s own Alumni Fieldhouse with 3 SUCO and 2 Hartwick bands.” Thanks to CUAC, Oneonta was able to get The LeatherPackers and Mini Kiss to appear live as well. - Larry Nagunascruya (Founder Stoneonta Steele Fest)

  4. Testimonials “Between Hartwick and Oneonta State Colleges, we’ve always been notorious with most of the student body. We aren’t crazy of the fact that students bring bags of pennies and throw them at our planned-parenthood strippers, but then again, it still draws students time and time again. To say the least, we don’t have the best reputation. That is why we to take part as a Tier 1 sponsor with Stoneonta Steele Fest in 2005. After a successful event turnout with our signage displayed at primarily entrance and main-stage, not only do we have more students coming into the Novelty Lounge, but students now bring bags of nickels to throw. Now that’s smart promotion!” - Phil McCracken (The Novelty Lounge) “We joined up as sponsors with Stoneonta Steele in 2005. Almost a month after the 2005 show, we noticed an exceptional amount of college students opening cell-phone accounts with us. Our student demographics increased almost double the amount since the Steele Fest. We definitely recommend investing in sponsorship in this event. It’s a lot of fun and a smart promotional decision on the part of any company.” - Saul Rosenberg (Verizon Wireless)

  5. Demographics • Hard Rock, Heavy Metal, and Alternative Music Fans: • High school and college students ages 18-25, especially music industry & communications majors. Attendance numbers of 8,069 concert-goers and expecting to hit the 10,000 mark for 2007. • Born in early-mid 1980’s, discovered their appreciation for the genres in the mid-late 1990’s. Established their buying habits for band memorabilia, concerts, instrument retail, and beer. • Spend roughly $140 Billion per year on music, video games, DVD’s, cell phones, food, and clothes. Actively involved in the hard rock and metal culture. This includes both an extreme yet laid back lifestyle and rebellious image.

  6. Stoneonta Steele Fest 2007 Main Stage The Mini-Kiss

  7. Stoneonta Steele Fest 2007 - 2nd Stage Tenacious D Mini Kiss Richard Cheese Chocolate Cannoli Andrew W.K.

  8. Stoneonta Steele 2007 Dates • November 17th & 18th (Saturday & Sunday), 2007 • Located on Main Street in downtown Oneonta, NY • All dates are tentative depending on weather conditions

  9. Stoneonta Steele Fest 2007Sponsors • Tier 1: • Tier 2: • Tier 3: • Tier 4:

  10. Stoneonta Steele Fest 2007 Sponsor • Stoneonta Steele Program Ad • Oneonta State Times & Daily Star Ad • On-line presence at StoneontaSteele.com • Branding on official tour merchandise • Radio broadcast tags via WONY 90.9 FM • Tickets to Stoneonta Steele Fest • ID/Tag in media buy • Mailing list access via StoneontaSteele.com • PA announcements • Exclusivity in category • Logo/marks prominently featured in all Stoneonta Steele Fest materials, and collateral • Official cell phone booths with activation (On-Site Product Sampling & Sales Rights) • Presence and access to hospitality booths on Main Street in Oneonta, NY. • Festival entrance & Main/2nd concert stage signage

  11. Stoneonta Steele Fest 2007Sponsor • On-line presence at StoneontaSteele.com • Tickets to Main Street’s Stoneonta Steele Fest. • On-site sampling rights • Access to mailing lists via StoneontaSteele.com • PA announcements • Tags in alllocal Oneonta TV/radio broadcasts • Logo featured in Oneonta State Times Festival ad, and collateral • Presence and access to hospitality suites on Main Street In Oneonta • Second stage signage • Stoneonta Steele Program Ad

  12. Stoneonta Steele Fest 2007 Sponsor • Logo featured in Oneonta State Times Stoneonta Steele ad • Access to hospitality booths at Stoneonta Steele • On-site signage via Main Street & second stage • On-line presence at StoneontaSteele.com • One time email blast • PA announcements

  13. Stoneonta Steele Fest 2007 Sponsor • Logo/website featured in select Stoneonta Steele Fest signage • Second stage signage • On-line presence at StoneontaSteele.com • PA announcements

  14. Tour Marketing • Gregory Capra and Larry Nagunascruya put forth a concerted effort toward ensuring proper marketing for Stoneonta Steele Fest. • Such marketing plans include the following: • Festival logo with website displayed via online sources (Rockabilia.com. HotTopic.com, GuitarWorld.com, DeanGuitars.com, Myspace.com, Justin.TV) • Television market outlets include (MTV, MTV2, VH1, Fuse) • Festival logo with website displayed in various print & radio mediums including (Guitar World, Rolling Stone, Metal Edge, Hit Parader, WONY 90.9 FM & Otsego County Radio) • Full Oneonta & Hartwick student-run advertising street team. Consisting of poster advertisements to be displayed in most locally owned businesses in downtown Oneonta & Otsego County. Street team also consists of promotional festival booth with student-megaphone campaign (word of mouth). Free promo posters, bumper stickers and pins available.

  15. Contact • For sponsorship opportunities, contact: Gregory Capra at: Stoneonta Steele Fest 2007 122A Huntington Hall SUNY Oneonta Oneonta, NY 13820 (607)436-5661 caprga37@oneonta.edu

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