Episode IV

1. Episode IV Using the Mailing Lists and Contact Data in AIS’s Directory of Health Plans

2. AIS’s Directory of Health Planscontains contact information for almost 4,000 key executives in: • Health Plans — Insurance companies that offer fully insured health plan products in the commercial, Medicare and Medicaid markets (3,319 names) • PPO Networks — Preferred Provider Organizations that offer provider networks for lease to insurers and to self-insured groups (671 names) All the highest level health plan decision makers

3. AIS’s Directory of Health Planslets you select from 17 different job functions: • CEO • President • Operations Executive • Finance Executive • Medical Executive • Legal Executive • Provider Relations Executive • Marketing Executive • Member Relations Executive • Pharmacy Executive • Specialty Pharmacy Executive • Public Relations Executive • Information Systems Executive • Purchasing Executive • Claims Management Executive • Reimbursement Executive • Disease Management/Wellness Executive MORE THAN3,300 HEALTH PLAN EXECUTIVES

4. AIS’s Directory of Health Planscontains the following contact fields for each company: • Company Name • Company Address — street, city, state, zip • Telephone Numbers — corporate business phone, automated number for members and claims info, corporate fax number • Company Owner — with Owner ID to link plan to other subsidiaries of the same parent company • Company URL • Profit Status of Company • Private/PublicStatus of Company • Stock Symbol • State Service Area (states in which company operates) • Contracted Pharmacy Benefit Manager(s) • Aliases — a list of subsidiaries, product names, former names and other names by which this organization may be known in various markets • Publication Notes — additional information about the company (e.g., recent mergers, name changes) or about the enrollment data in the record

5. AIS’s Directory of Health Plansgives you the most thorough, complete and relevant data… • Absolutely EVERY health insurance carrier that offers regionally based primary medical managed care plans — almost 500 payers • Enrollment/membership data for 100% of records • Address, phone and URL for 100% of records • Top-level key executives for 100% of records • Absolutely EVERY PPO network of primary care physicians and acute care hospitals — 118 networks in 2013 • Records reflect ALL industry consolidation, new products and membership numbers as of the end of the year

6. AIS’s Directory of Health Plansis researched by: • Professional journalists who are AIS employees — not an outsourced firm • Specially trained, experienced staff with a thorough understanding of health plan operations, enrollment, terminology • Publishers of AIS’s Health Plan Week — this allows us to leverage our relationships with company insiders to achieve the highest possible participation and data integrity OUR METHODOLOGY:We ask our insider contacts at each company to name their TOP LEVEL PERSONNEL by job function. We update EVERY NAME, EVERY YEAR during the last quarter, for the freshest possible list. We use these lists ourselves! We sell our products to the health care industry and we understand the importance of reaching key decision makers.

7. AIS’s Directory of Health Planscomes in… • A printed book version • A CD database version, which comes with a free copy of the printed book Book — handy desktop reference for quick lookupsCD — Unlimited license for all mailing list use

8. In the BOOK…Quickly look up the names you need for an important phone call or meeting Identify service area

9. In the BOOK…Get a picture of the company’s health plan operations: • Types of Products • Largest Markets

10. On the CD…Files are organized in familiar file formats— Excel PDF Windows Word CSV CD Contents Folders contain the raw data Directory of Health Plans.pdf — isa PDF version of the printed book — easy to search and transport MCOsbyState.pdf — provides the full listing for each plan in each state — easily access all the plans for your state in one place

11. On the CD…Files are organized in familiar file formats— Excel PDF Windows Word CSV CD Contents 7 valuable workbooks full of data! No new software to learn!

12. On the CD…Mailing lists have already been output for your convenience! CD Contents PPOs Insurance Companies All Combined!

13. On the CD…Mailing lists have already been output for your convenience! • Research companies • Identify opportunities • Develop customized mailing lists • Create relevant market reports • Generate prospect lists CD Contents Plus 33 additional spreadsheets to help you

14. On the CD…Files can be importedinto popular sales force software Spreadsheets link together via the MCO ID field The CD has everything your IT Department needs to import AIS data into your proprietary systems …no worries!

15. On the CD…Files can be importedinto popular sales force software MCO ID Number is the unique identifier to link MCOs to child records. Or, just use the ready-made lists!

16. Thousands of health care professionals trust AIS’s Directory of Health Plans data to help them design the most reliable, creative and effective sales and marketing programs + Data Integrity + Competitive Pricing + Unique Methodology + Variety of Convenient Formats Unlimited Use Mailing List License = Excellent Value As many different selects as you want…over and over again…no additional cost

17. Multi-User License Also Available… • Rights to install and use the Directory data on your networkand/or an unlimited number of work stations for a one-time fee • Ability to share the data with other departments and company locations for sales efforts, benchmarking and analysis • A huge asset for corporate-wide marketing, sales and market research • The same unlimited license to mailing lists — but for multiple users! AIS’s Directory of Health Plans database can bring even more benefits to your organization. If two or more people will be using/sharing the data, call Bailey to set up a multi-user license that gives you: Let the whole team in on it! Contact Bailey Sterrett, Sales Director at (202) 775-9008 x 3034 or bsterrett@aishealth.com

18. Methodology Q: How Can AIS Get Such Comprehensive Participation from Health Plans? All known health insurers and PPO networks operating as of Jan. 1 believed to fit the criteria of the database are included. Inclusion is not optional. Companies are surveyed by AIS staff between Oct. 1 and Dec. 31of the year preceding the date of the Directory. AIS researchers are specially trained to understand enrollment terminology and how membership is counted by plans. Each organization is contacted and offered options to fill out an online or paper form, or to provide data via email, fax, mail or via telephone interview. Information provided directly by companies is deemed the most accurate and up-to-date information. For companies that do not return a survey, or where blanks are left on responses, researchers endeavor to complete the record through other means. Survey data is audited against public records as available. Fully insured commercial HMO enrollment is audited against state insurance department filings. Medicare enrollment is audited against Centers for Medicare and Medicaid Services (CMS) records. Medicaid enrollment is verified with state Medicaid agencies. Records are supplemented by data from company websites, SEC filings, press releases and news reports. A: As the publishers of Health Plan Week, and many other long-running, highly respected industry publications, AIS has established relationships with all the major health insurers. Additionally, AIS’s Directory of Health Plans is the official directory resource of America’s Health Insurance Plans (AHIP), the trade association representing health insurance companies. AIS’s Directory of Health Plans is the foremost authority on health plan enrollment statistics

19. Ready to Order AIS’s Directory of Health Plans? Order Via Our Website at http://aishealth.com/marketplace/aiss-directory-health-plans Or call Customer Service at (800) 521-4323 • Still Have Questions? • Our Customer Service Representatives will gladly put you in touch with our technical editors to make sure you have a full understanding of the database and how to apply it to your specific projects. Call us! • View Episode 1 for more information about what is included in AIS’s Directory of Health Plans. • View Episode 2 for more information about how to use the Directory to research details about insurance companies. • View Episode 3 if you don’t know whether to purchase the book OR the CD.