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MIS 3350 introduction to Data Management and CRM systems

MIS 3350 introduction to Data Management and CRM systems . Class Introduction. Agenda. Instructor Introduction Administration Course Overview Syllabus Next Time…. Introduction to Data Management and CRM. Objectives Understand importance of managing organizational data

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MIS 3350 introduction to Data Management and CRM systems

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  1. MIS 3350 introduction to Data Management and CRM systems Class Introduction

  2. Agenda • Instructor Introduction • Administration • Course Overview • Syllabus • Next Time…

  3. Introduction to Data Management and CRM • Objectives • Understand importance of managing organizational data • Understand how to model information requirements • MS Visio 2007or higher (under “Dreamspark for Academic Institutions") • Create database structures Query and analyze organization data • MS SQL Server 2012 Express (under “Dreamspark for Students") • Perform basic CRM-related functions Exposure to CRM reporting, customization, integration • MS Dynamics CRM 2013 • Data Analysis “Refresher” • MS Excel 2010

  4. Course Contents • Lectures, Examples, In-Class Exercises • Individual Assignments (4) • 24% of course grade • Quizzes (4) • 12% of course grade • Exams (3) • 60% of course grade • Participation • 4% of course grade

  5. Learning • More than listening to lectures • PARTICIPATE! • Be Engaged • Be Prepared • Ask and answer questions • More than memorizing powerpoint bullets • Take PLENTY of NOTES • Read assigned materials • More than what's "given" in class • EXPLORE! • Bing/Google (cautiously ) • Add to the class discussion

  6. Class Resources • Homepage • http://blogs.baylor.edu/gina_green/mis3350 • Links to syllabus, schedule, class resources • Powerpoint slides, study guides, etc. available via schedule page • Blackboard • http://my.baylor.edu • For posting grades and attendance ONLY • Email • Gina_Green@baylor.edu • Best way to contact me • Check frequently for announcements, changes

  7. Survey http://business.baylor.edu/gina_green/surveylink.html -- OR -- https://baylor.qualtrics.com/SE/?SID=SV_bDyhRDSahc057tW

  8. Next Time… • Introduction to Data Management • Secure course book(s) • Optional—see syllabus

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