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u201cHyper-casualu201d is not a category on the Play Store like action, arcade or racing to begin with. It is basically a bunch of games that fall under the same collections due to some distinctive features that differentiate these games from other games. These hyper-casual mobile games are intriguing, as the name suggests they are hyper and casual at the same time.<br>Hyper-casual mobile games use very simple gameplay and a business model based on in-game advertising.
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GAME NEWS G A M E D E V E L O P M E N T C O M P A N Y FIVE MAIN REASONS WHY MAKE HYPER CASUAL GAMES Hyper-casual games are one of the most promising game categories. They are capable of reaching the widest audience with a high retention rate. Their easy interface and small size make them relevant among the people of all age groups. Hyper-casual games are easy to learn and play but difficult to master that is what makes them addictive. People want to keep on playing them to reach higher levels, to make high scores or for the sheer excitement that they provide. They are also called money-making games. Easier to Make Can be Played by Everyone Need Simple Art & Sound Build in Smaller size Easier to get Published