Introduction to the PoE Certification Program

1. Introduction to the PoE Certification Program Thomas Lewis PoE Marketing & Applications Manager April 2018 Credits to the Ethernet Alliance Program where applicable

2. Today’s Market Confusion • How do you tell? • Standard? • Non-Standard? • Results • Interoperability Problems • Customer Frustration • Support Costs

3. The Call for Change • #1 complaint of potentially new “PoE adopters” and/or PoE installers is the inability to easily know if a system is compliant • Technology image is tarnished by low-cost, non-compliant, systems • Business channel has to account for high customer service/applications support to help debug non-compliant systems = higher costs for everyone • Situation is about to grow exponentially due to forecasted demand increase • Traditional end equipment (examples: IP Cameras and Wireless Access Points) growth • Expansion into new markets due to the ability to reach higher power levels • The industry needs an easy way to know if a system is compliant to existing IEEE802.3 standard and at what power level

4. Certifications awarded at the SYSTEM, not component, level.

5. What’s Changing? • Companies (including IC vendors through the use of EVM certification) now have a way to easily identify their end equipment as compliant • Some questions PoE customers will ask: • Why should I care about this? • What does the logo mean? • Are TI’s solutions compliant? • How can my designs get the logo? • TI will be marketing our compliant designs strongly – emphasizing the ability for customers to “copy and paste compliance”

6. What does the Logo Mean? • System Conforms to Ethernet Alliance Certification Test Plan • Based on IEEE 802.3 PoE Standards • High confidence of interoperability between certified products • PSE / PD Logo Distinction • Class Number indicates maximum class supported (note: even the PSE logo utilizes Class designation – not Type) • Easy Interoperability: PD Class must be less than or equal to PSE Class • Read more here in our Blog PSE Class “4” Logo PD Class “1” Logo

7. What are the Types and Classes? • Current Certification (AKA “Gen 1”), in green, is available now • “Gen 2,” in red, to be become available ASAP following IEEE802.3bt ratification • The anticipated IEEE 802.3bt standard will add: • Types 3 and 4 • Classes 5-8 • Power levels up to 90W • Ratification expected September 2018

8. Introducing the PoE Certification Program Is Your PoE Equipment EA-Certified?

9. PoE Certification Program Goals • End Users • Easy identification of interoperable PoE Systems • Plug and Play • The Industry • Continuing proliferation of IEEE 802.3-based PoE Systems • Minimize support issues & cost due to interoperability problems • Better overall experience for everyone! • Driven by the Ethernet Alliance (EA)

10. Who is The Ethernet Alliance? Aglobal community of end users, system vendors, component suppliers and academia Mission Statement • Promote technologies and products based on existing and emerging IEEE 802 Ethernet standards • Accelerate industry adoption • Demonstrate multi-vendor interoperability

11. Initial PoE Certification Program Members

12. 5 Easy Steps To Certification • Get Certification Mark License Agreement Signed • Submit Application to EA • Complete Testing (1st or 3rd Party) • Receive Registration • Follow Logo Usage Guidelines to Market the solution!

13. 5 Easy Steps To Certification • Get Certification Mark License Agreement Signed • Submit Application to EA • Complete Testing (1st or 3rd Party) • Receive Registration • Follow Logo Usage Guidelines to Market the solution!

14. 5 Easy Steps To Certification • Get Certification Mark License Agreement Signed • Submit Application to EA • Complete Testing (1st or 3rd Party) • Receive Registration • Follow Logo Usage Guidelines to Market the solution!

15. 5 Easy Steps To Certification • Get Certification Mark License Agreement Signed • Submit Application to EA • Complete Testing (1st or 3rd Party) • Receive Registration • Follow Logo Usage Guidelines to Market the solution!

16. 5 Easy Steps To Certification • Get Certification Mark License Agreement Signed • Submit Application to EA • Complete Testing (1st or 3rd Party) • Receive Registration • Follow Logo Usage Guidelines to Market the solution!

17. Certification Costs • Two Components • Program costs (Ethernet Alliance) • Testing costs (UNH-IOL) • Auditing for 1st Party Testing (“Do It Yourself”) • 3rd Party Testing (Ship it to Someone Else”) • Ethernet Alliance Membership Benefits • Lower CMLA Cost • Lower Application Fee • May Perform 1st Party Testing with approved 3rd Party test equipment

18. Program Costs Note – Companies can join the Ethernet Alliance to only participate in the PoE Certification Program for as low as US$3,000.

19. Certification Testing Costs * Cost waived for existing UNH-IOL PoE Members

20. 3RDParty Testing • PoE Certification Program Audit / Test House • 25+ years of testing experience including many certification programs • Incorporates best practices from existing Certification programs

21. 1st Party Testing • EA Members Only • Belong to UNH-IOL Audit Program • Using approved 3rd Party Equipment • Automated Testing & Reporting where applicable Images courtesy of Sifos Technologies

22. Location Less than 1 hour drive to each location; a geographical competitive advantage!

23. Derivative Products • Derivative Products are not substantially different from products already certified • Examples of allowable changes • Model number change • Manufacturer’s name change • Device description on Ethernet Alliance registry (Information form info) • Firmware revision number change

24. Links of Interest • The Ethernet Alliance • Ethernet Alliance PoE Certification Program • PoE Certification Test Plan Request • Certification Mark License Agreement • Ethernet Alliance Members • Non-Ethernet Alliance Members • Certified Product Registry • Press Releases • White Papers • FAQ • Joining the Ethernet Alliance