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Meet Julie; she has PA deficiency

The Healthy Option Is that the Route to Funding ? Sport and Recreation Alliance Annual Conference 4 th May 2011 Dr William Bird MBE GP Intelligent Health Physical Activity Alliance. Meet Julie; she has PA deficiency. Julie’s dad has PA deficiency. Julie’s grandmother has PA deficiency.

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Meet Julie; she has PA deficiency

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  1. The Healthy OptionIs that the Route to Funding?Sport and Recreation Alliance Annual Conference 4th May 2011Dr William Bird MBEGPIntelligent HealthPhysical Activity Alliance

  2. Meet Julie; she has PA deficiency

  3. Julie’s dad has PAdeficiency

  4. Julie’s grandmother hasPA deficiency

  5. Symptoms of PA deficiency • Increase risk of poor mood/low self esteem • Weight gain • Sallow Skin • Poor Sleep • Muscle wasting • Constipation • Increased falls (Elderly) • Accelerated cognitive decline

  6. Fitirex® • Fitirex® is a natural supplement for PA deficiency • In a practice of 10,000 about 6,600 have PA Deficiency. However 7100 believe they do not have deficiency • Give Fitirex® to 60 men over 60 yrs with PA deficiency and every year one less will die compared to the control group

  7. Fitirex Treatment • 30% reduced risk of death • 35% reduced risk in CVD CHD and Stroke • 35% reduced risk in Type 2 Diabetes • 35% reduced risk in Hip Fracture • 80% reduced risk in Osteoarthritis Disability • 30% reduced risk of Colon Cancer • 20% reduced risk in Breast Cancer • Reduced risk of Alzheimers Disease

  8. Dose of Fitirex® • Low Dose • elderly and those recovering from any illness • No previous encounter • Can be used to treat metabolic conditions • Moderate Dose • Most treatments fall in this range • High Dose • Only under trained supervision unless already taking regular dose

  9. Side Effects of Fitirex® • At low dose there are no known side effects • Most side effects at moderate dose are minor musculoskeletal. • High dose can cause musculoskeletal damage, immune deficiency, metabolic disturbance and possibly collapse. • It is encourage to build up the dose slowly and review during this increase in dose.

  10. Cost of PA deficiency • Those with PA Deficiency have • 38% more days in hospital • 5.5% more family physician visits • 13% more specialist services • 12% more nurse visits • A Total of 27 million people suffer from deficiency • Total cost to NHS over £1 billion

  11. Cost per Quality Adjusted Life Year • Cost of Statinsuppliment up to £17,000 • Cost of Smoking Cessation up to £9515 • Cost of Fitirex® suppliment up to £440 • NICE recommend that a drug or intervention that costs up to £30,000 per QALY is justified • 68 patients can be treated with Fitirex® for one intervention costing £30,000

  12. GPs Choice • Antidepressant • Bisphosphonate • Statin • ACE Inhibitor • Aspirin • Beta Blocker • NSAID • Metformin • Orlistat

  13. How do you sell fitirex to A GP consortia?Start with a Diagnosis

  14. Diabetes and Fitirex® • You just need to treat 6 people with Fitirex® to prevent those with impaired GTT from developing Diabetes.* • The equivalent is • 10 for diet • 6 for diet and Fitirex® • 11 for anti diabetic drugs and • 6 for Orlistat • Fitirex® can delay onset of diabetes for an average of 3.6 yrs even up to 14 yrs after intervention.** *Gillies et al BMJ 334 19 Jan 2007 **Li , G Lancet 2008; 371:1783-89

  15. Hip Fracture and Fitirex • In older women The Numbers Needed to Treat to prevent one hip fracture is estimated at 90 for bisphosphonates McClung MR, Geusens P, Miller PD, Zippel H, • But a recent study of 160 women of which half were prescribed FITREX there were nohip fractures compared to five in the control group. Bensen WG, Roux C, New England Journal of Medicine 2002; 344: 333-340.

  16. Pain in Osteoarthritis • Although most GPs understand the importance of prescribing Fitirex® to control pain in Osteoarthritis. • 29% from a recent study thought that rest was the best treatment. • Although Fitirex® is recommended in NICE guidelines GPs are not told whether they should • refer patients • advise patients • or prescribe to patients

  17. Depression and Dementia • Fitirex® has similar effect than any other antidepressant and cognitive behavioural therapy and is considerably cheaper. • A long term supplement of Fitirex® can delay the onset of dementia and can certainly increase independence in the elderly

  18. Record Outdoor Health Questionnaire

  19. How do you sell fitirex to public health?People, purpose, place

  20. People

  21. Purpose

  22. Place

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