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Revising the Key Concepts – now be F.A.I.R

Revising the Key Concepts – now be F.A.I.R. F orms. Media language Moving image – Mise -en-scene, lightin , sound, editing, Camera shots and movement Web – Links, Buttons, Navigation, Image, pop-up, Flash Print – Image, caption, columns, font, eyeline match

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Revising the Key Concepts – now be F.A.I.R

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  1. Revising the Key Concepts – now be F.A.I.R

  2. Forms • Media language • Moving image – Mise-en-scene, lightin, sound, editing, Camera shots and movement • Web – Links, Buttons, Navigation, Image, pop-up, Flash • Print – Image, caption, columns, font, eyeline match • Audio – Beds, levels, fedes, mix Genre Debate : Is genre good or bad? Innovation Vs Formula… Is genre only a vehile for marketing? Genre Iconography Hybrids Subgenre Codes and Narrative Linear narrative, cause and effect. Multi layyered narrative – e.g soap opera Cliff hangers an mini resolutions Character, theme Prop, Toderoy, Whammo, high concept.

  3. Institutions Regulation & Laws OFCOM, BBFC, Monopolies and Merger, Press Complaints Comission Commercial Founded by advertising Public Service Government founded/ License fee or tax Subscription Consumers pay to eceive channel Conglomerates Vertical and Horizontal intergation

  4. Audience Audience Responses Identification, aspiration, gratification, participation Audience Segmentation Race, gender, age, class, subculture, sexuality

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