UNIQLO MEETS CORTEO Client:UNIQLO

1. UNIQLO MEETS CORTEO アワードmicrosite用 ENGLISH html構成 UNIQLO MEETS CORTEO Client:UNIQLO ・トップではFlashで映像が流れる ・QT版も別Windowで見られる >Quick Time Ver, The Brief: Cirque du Soleil, a touring circus group that has dazzled over 80 million spectators in 200 cities on five continents, and UNIQLO have come together to collaborate in a new way. Through this joint effort, UNIQLO aims to expand its brand awareness globally. 文言は現状のものが最新です The launch and execution: We documented performers, who sported UNIQLO fashions, during training sessions of "Corteo," Cirque du Soleil's touring production in Ottawa,Miami. These offstage shots lead to a sensational event in Tokyo. UNIQLO, Corteo, and invited users were united in a physical and spiritual sense. The campaign culminated in the upload of event shots onto the site, allowing users to share the experience. The Result: - Increased product sales: This year’s spring sales of quilting parkas (December 2008 - January 2009) marked 169% increase in sales figure from the last year's (December 2007 - January 2008), 417.000 to 705.000. - Featured on TV programs, in blogs, and magazines. WEBSITE >Click to view Screen Saver Banner TVCM Event イメージ クリックすると別 ウィンドウが開き、 フィナーレの写真が ３−５枚縦に並んでいて、 スクロールして 見られるようになっている 写真A 写真B 写真C