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The State of Social Media:

Explore the evolving landscape of social media in a mobile-centric world. Dive deep into the dominance of video content, the decline of organic reach, and the rise of social messaging. Uncover key insights and strategic approaches to thrive in this changing digital environment.

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The State of Social Media:

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  1. The State of Social Media: Trends & Challenges Laura Solomon @laurasolomon www.meanlaura.com

  2. AGENDA The current environment How did we get here? What now?

  3. The current environment

  4. Social is MOBILE

  5. 91%

  6. Facebook: 94% • Twitter: 82% • LinkedIn: 60% • Pinterest: 80% • Snapchat: 100% • Instagram: unknown, but definitely a majority • https://blog.bufferapp.com/social-media-trends-2018

  7. 94% kept a smartphone while watching TV

  8. 51% of all video plays are on mobile devices https://www.slideshare.net/AdelieStudios/the-top-17-video-marketing-statistics-for-2017

  9. #1 content type is still VIDEO

  10. https://buzzsumo.com/blog/facebook-engagement-brands-publishers-falls-20-2017/https://buzzsumo.com/blog/facebook-engagement-brands-publishers-falls-20-2017/

  11. Video usage is INCREASING

  12. https://www.emarketer.com/Article/More-Spending-on-Social-Video-Ads-Planned/1016049https://www.emarketer.com/Article/More-Spending-on-Social-Video-Ads-Planned/1016049

  13. “Here’s why we killed two shows and moved a third one over to YouTube. All of our analysis showed that people are NOT watching video on Facebook. Especially if it’s longer than about a minute or two. Why? Facebook is a highway and no one stops to watch video (at least for us.) ” Why We Abandoned Facebook Video [Social Media Examiner] https://www.socialmediaexaminer.com/why-we-abandoned-facebook-video/

  14. https://www.slideshare.net/AdelieStudios/the-top-17-video-marketing-statistics-for-2017https://www.slideshare.net/AdelieStudios/the-top-17-video-marketing-statistics-for-2017

  15. Facebook organic reach is GONE

  16. “How many people you can reach for free on Facebook by posting to your Page.” https://www.facebook.com/business/news/Organic-Reach-on-Facebook

  17. Too much, too many

  18. “Increasingly Facebook is saying that you should assume a day will come when the organic reach is zero.” EAME managing director Marshall Manson https://adage.com/article/digital/brands-organic-facebook-reach-crashed-october/292004/

  19. Peak social media?

  20. https://www.marketingcharts.com/charts/us-adults-internet-social-media-device-access-2018-vs-2016/attachment/pewresearchcenter-us-adults-digital-tech-use-2018-v-2016-oct2018https://www.marketingcharts.com/charts/us-adults-internet-social-media-device-access-2018-vs-2016/attachment/pewresearchcenter-us-adults-digital-tech-use-2018-v-2016-oct2018

  21. http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/

  22. https://www.edisonresearch.com/facebook-declines-first-time-infinite-dial-history/https://www.edisonresearch.com/facebook-declines-first-time-infinite-dial-history/

  23. https://www.theguardian.com/media/2018/aug/10/peak-social-media-facebook-twitter-and-snapchat-fail-to-make-new-friendshttps://www.theguardian.com/media/2018/aug/10/peak-social-media-facebook-twitter-and-snapchat-fail-to-make-new-friends

  24. Social media usage OVERALL Down for the first time https://www.convinceandconvert.com/social-media-measurement/6-unexpected-trends-in-2018-social-media-research/

  25. “Any drop in social media usage is unprecedented, and indicates that Americans are not wholly satisfied with social in ways they may have been in the past.” --Jay Bauer, Convince & Convert

  26. Even Millennials are FALLING OUT OF LOVE with social media

  27. Just “go away”

  28. How did we get here?

  29. MULTIPLE FACTORS

  30. “I can’t wait til Instagram culture is over so we can all be ourselves again.” Katy Perry

  31. Tough on TEENS

  32. Negative HEALTH CONSEQUENCES

  33. ADDICTION

  34. NEGATIVE ENVIRONMENT

  35. “To borrow an expression from the technology industry, harassment is now a ‘feature’ of life online for many Americans. In its milder forms, it creates a layer of negativity that people must sift through as they navigate their daily routines online. At its most severe, it can compromise users’ privacy, force them to choose when and where to participate online, or even pose a threat to their physical safety.” Maeve Dugan, Pew Internet

  36. CONTENT SHOCK

  37. PRIVACY PROBLEMS

  38. Image from https://fr.yougov.com/news/2018/08/01/quelques-mois-apres-le-scandale-cambridge-analytic/

  39. 9%

  40. Social sharing DOWN

  41. SOCIAL MESSAGING HAS OVERTAKEN SOCIAL MEDIA

  42. https://www.businessinsider.com/the-messaging-app-report-2015-11/?IR=Thttps://www.businessinsider.com/the-messaging-app-report-2015-11/?IR=T

  43. What now?

  44. There really are no good answers.

  45. Young people AREN’T coming back

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