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OCTOBER 2014

OCTOBER 2014. BCI Strategy. adidas loves COTTON. a fiber with unique characteristics - soft, nice drape, comfortable approx. 20% of the adidas apparel product use Cotton Cotton is our Top 2 fiber in apparel. Cotton Causes Serious Issues. employs over 300 million people globally

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OCTOBER 2014

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  1. OCTOBER 2014 BCI Strategy

  2. adidas loves COTTON • a fiber with unique characteristics - soft, nice drape, comfortable • approx. 20% of the adidas apparel product use Cotton • Cotton is our Top 2 fiber in apparel BCI opportunity

  3. Cotton CausesSeriousIssues • employs over 300 million people globally • employs mainly small hold farmers in developing countries • issues with forced workmanshipand child labor • mismanagement of water and pesticides BCI opportunity

  4. Why we ChooSe BCI? • All aspects social, environmental and economics into considerations. • Water and chemical management. • Improve the financial situation of the farmers. BCI opportunity

  5. BCI in our supply chain • adidas -Group was a founding-member. • Better Cotton is used in 2011. BCI opportunity

  6. Phase III Phase II Phase 1 Implementation Plan Supply chain driven implementation Commitment based on Cotton Lint from each suppliers.

  7. Challenges • Cost of using BCI Cotton. • Regional availabilities e.g. Turkey • Traceability in supply chain. BCFT Program is up to spinning level .

  8. EXPECTATIONS TOWARDS SUPPLIERS • To be the specialist of BCI (recommendation to become a member) • Attend all the relevant events. • Close communication within your supply chain –spinner, ginner, trader. • To feedback on any challenges and successes. BCI opportunity

  9. Thanks…

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