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Public misconceptions of chemistry. Chemistry is BAD & DANGEROUS regularly linked to drugs and explosives natural = good chemical = bad synthetic = bad advertising “chemical free” products “acid” and “alkaline” foods positive/negative ion therapy botox treatments.
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Public misconceptions of chemistry Chemistry is BAD & DANGEROUS • regularly linked to drugs and explosives • natural = goodchemical = bad synthetic = bad • advertising • “chemical free” products • “acid” and “alkaline” foods • positive/negative ion therapy • botox treatments
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Public misconceptions of chemistry Chemistry is HARD • only smart people understand chemistry • disconnect between educational practices and everyday world
Public misconceptions of chemistry PERPETUATING the misconceptions • advertising targets public fears & misconceptions • improper & confusing use of terminology • strong public and legal response when natural therapies and natural/herbal products are questioned
Public misconceptions of chemistry PERPETUATING the misconceptions • public figures have bad memories of chemistry (politicians, business leaders) • ignorance is bliss • what we don’t know can’t hurt us • everything is a chemical • labeling, transport, and storage regulations are minimal for public
Public misconceptions of chemistry PERPETUATING the misconceptions • banning of most chemicals in K-12 • chemistry teachers afraid of chemistry & chemicals • no chemistry focused science fair projects! • *chemists* – we perpetuate misconceptions!
Public misconceptions of chemistry STRATEGIES to change misconceptions • must get the audience to listen • take back the terminology • expose misconceptions • education • incorporate misconceptions into curriculum • adapt HS & PS curriculum to emphasize everyday applications of chemistry • teach safety, awareness, & respect for chemicals • run for public office
Public misconceptions of chemistry Is chemistry perceived to be worse than other sciences? *yes!* • math: hard • physics: hard • nuclear science is worse, but controllable • astronomy has positive image • chemistry: hard & dangerous • biology: environmental indicator of problems • some ethics issues (cloning, placental stem cells)