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E - commerce

E - commerce. 指導教授:蔡銘箴教授 學生:鍾宇冠 學號:901088. The cow of 42. NOT STARBUCK Julius Meinl Cafe. Outline. What is the story? Why is the company successful ? Can you find the similar business in Taiwan? Bonus. 1. ?. What is the story?. Julius Meinl Caf é 設立於 1862 年

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E - commerce

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  1. E -commerce 指導教授:蔡銘箴教授 學生:鍾宇冠 學號:901088

  2. The cow of 42 NOT STARBUCK Julius Meinl Cafe

  3. Outline • What is the story? • Why is the company successful ? • Can you find the similar business in Taiwan? • Bonus 1.?

  4. What is the story? • Julius Meinl Café設立於 1862 年 • Julius Meinl 年輕時至維也納找工作,後來開了 一家店賣coffee • Julius Meinl 在家用傳統燒木頭的爐子炭培咖啡豆 • 炭培咖啡豆的創意使維也納人接收,也給他 帶來了成功 • 具地方特色的悠久歷史品牌可成功複製推至全世界

  5. Julius Meinl Café

  6. Why is the company successful ? • 從早期炭培咖啡豆的創新 • 保有一個原始和傳統的品牌 • 加深顧客的印像

  7. Can you find the similar business in Taiwan? 跨越世界的麥當勞 • 西元1955年創辦人 Mr.Ray A. Kroc 在美國芝加哥Elk Grove Village 成立 • 金黃拱門下的美味漢堡和親切服務 • 憑藉著卓越的經營理念，每天為全世界3，800萬以上的人士 提供超值美味的麥當勞漢堡。 • 1998年底，麥當勞在全世界六大洲114國中，擁有超過24，000 家分店 • 每3小時就增加一個店面的驚人速度快速擴展中；走遍世界各地 • 於民國七十三年在台灣成立分店。在台灣的麥當勞，亦於速食 連鎖店的領域拔得台灣第一名速食連鎖店的頭銜。

  8. Bonus • 懷舊風情的店面 • 重新打造老牌商品

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