1 / 5

The Destination Marketing Organization for Sonoma Country

The Destination Marketing Organization for Sonoma Country. Kenneth J. Fischang, CHME, CMP President/CEO. Revenue Sources. About the Business Improvement Area…. “BIA” was formed in 2004. Found in CA Streets and Highways code. The County Board of Supervisors passes ordinance:

gareth
Download Presentation

The Destination Marketing Organization for Sonoma Country

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Destination Marketing Organization for Sonoma Country Kenneth J. Fischang, CHME, CMP President/CEO

  2. Revenue Sources

  3. About the Business Improvement Area…. • “BIA” was formed in 2004. Found in CA Streets and Highways code. • The County Board of Supervisors passes ordinance: • Adopted in all unincorporated areas of the County (e.g. Forestville, Sonoma Valley…) and • The city limits of cities that choose to be part of the BIA • How join the BIA? • City council passes resolution for city/town to join BIA • If resolution passes, City is in, and works with County on how to collect and disburse money • 2% assessment on all lodging businesses who gross more than $350,000 Annually

  4. Board Seats For Sale • “Pay to Play” organization • The County of Sonoma is the biggest player • Cost per Board seat figured annually based on Destination Marketing Organization revenues of the immediate prior year.

  5. City Funding • Cities are challenged to fund SCTB on an annual basis with 100% of the funds going to collaborative SCTB marketing programs • Destiny Accounts • Tradeshows • Travel writers/Planners • Local promotions for businesses

More Related