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Annual Report Guidelines. CRUF - Corporate Reporting Users’ Forum. Key Takeaways for Corporate Communicators. About CRUF.com. Corporate Reporting Users Forum A discussion forum to help professional investors and analysts in the debate on current and future corporate reporting.
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Annual Report Guidelines CRUF - Corporate Reporting Users’ Forum Key Takeaways for Corporate Communicators
About CRUF.com Corporate Reporting Users Forum • A discussion forum to help professional investors and analysts in the debate on current and future corporate reporting
Two Purposes of Reporting • Reports economic reality • Enables investors and creditors to take right decisions
Two Goals of Reporting 1) Principles-based 2) Comprehensible to financially illiterate
Three Essential Components 1) Cash flow statement: cash inflows and outflows
Three Essential Components 2) Balance sheet: reflect the capital invested
Three Essential Components • Profit & loss account: Turnover and expense items
Non-financial information • Present contextual and non-financial information outside primary financial statements
Contact CRUF.com • If you are an investment professional and would like to join the CRUF or if you would like to receive email alerts mail: michelle.mckenna@uk.pwc.com