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Nationally Coordinated Promotion Languages Promotional Materials

A project addressing Strand 6 of the National Statement and Plan for Languages Education in Australian Schools 2005-08 Overview Information for Parents Information for School Leaders Information for Students Information for Teachers.

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Nationally Coordinated Promotion Languages Promotional Materials

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  1. A project addressing Strand 6 of the National Statement and Plan for Languages Education in Australian Schools 2005-08 Overview Information for Parents Information for School Leaders Information for Students Information for Teachers Nationally Coordinated Promotion Languages Promotional Materials

  2. Funded as a national project through theSchool Languages Programme AEF in partnership with the AFMLTA Supported by peak principal (APAPDC) andparent groups (ACSSO and APC) Project Administration

  3. Highlight the intercultural, intellectual and vocational benefits of learning languages Reinforce existing positive attitudes to languages education and assist in culture change in schools and school communities where negative attitudes exist Provide education authorities, schools and teachers with promotion and communication materials and products for advocacy purposes Project Aims

  4. 1. Research Recommended addressing 3 overarching community perceptions: Languages are not useful to me right now Languages are too hard Languages at school are pointless Key Components

  5. 2. Development of materials for target audiences Key Components

  6. ‘Languages Open the Door to a Bigger World’ A Single Slogan/Catch-Phrase

  7. 3. Electronic support materials Tailored, online advocacy statements supporting promotional materials PowerPoint presentation, presenting key messages and supporting arguments Advocacy strategies for Languages teachers Strategies for using the promotional materials with target audiences Profiles of Languages champions, including photos, biographies and quotes Links to key Languages advocacy organizations Key Components

  8. 4. Languages Champions ‘using popular and successful Australians who speak a language other than English in their professional lives, and at least some of whom are male, as languages champions’ Key Components

  9. Emma Hopkins:AFS returnee from exchange experience in Japan 2001; represented Australia on the Shop for World Youth 2006 Michael Maniska: School Principal, Telopea Park School,Le Lycée Franco-Australien de Canberra, ACT Dr James Bradfield Moody: CSIRO Scientist and World Economic ForumYoung Global Leader Sophie Palavetra: speaks Japanese (learnt at school and to second year University), currently studying Indonesian at ANU Major Michael Stone: East Timor peace negotiator, Australian Defence Force Olivia Stratton: Master of Gastronomy, TV Presenter and former Miss World Australia Major Languages Champions

  10. POSTER: • STUDENTS & CLASSROOMS

  11. PAMPHLET FOR SCHOOL PRINCIPALS

  12. PAMPHLET FOR SCHOOL PRINCIPALS

  13. POSTCARDSFOR PARENTS

  14. POSTCARDS FOR TEACHERS: Version A

  15. POSTCARDS FOR TEACHERS: Version B

  16. The project will deliver nationally coherent and consistent promotional materials, thereby making available useful advocacy tools…but the project itself is not a ‘campaign’. A ‘campaign’ must be led…by non-Languages educators Phase 2

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