1 / 13

Unraveling Foursquare: Location-Based Intelligence in Everyday Life

Learn about Foursquare, a location-based intelligence company launched in 2009 by Dennis Crowley & Naveen Selvadura. Explore its economic model, influence on everyday life, data monetization, ethical dilemmas, and global impact. Discover how Foursquare shapes experiences through GPS technology, check-ins, and business interactions.

garmstrong
Download Presentation

Unraveling Foursquare: Location-Based Intelligence in Everyday Life

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. By Darin Council and Ross Rushing

  2. What is Foursquare? FOUR SQUARE

  3. History of Foursquare -Started up March of 2009 by Dennis Crowley & Naveen Selvadura. From Crowley’s master’s thesis prototype, Dodgeball. (NYU) -2009 with release introduces key functions of “checking in” & real-time location sharing with friends (Social media) -2012 “check-in function receives it’s own app (Swarm) - January 2012 records 15 million users -Currently 50 million per month between Foursquare and Swarm -February 2016 Crowley steps down as CEO -April 2016 history of location updated for advanced suggestions. Levinson (2016) & Foursquare.com

  4. Foursquare’s Economic Model First and foremost, it’s a location based intelligence company 5 Funding rounds / Latest being Jan. 14th, 2016 - Down Round at 45 million Monetize Data / Other Location based apps - 40% of revenue comes from Twitter & Microsoft Selling Information is a primary source of income - Iphone Demonstration on September 2015 Place Insights - Identifying trends and making predictions about reality Data Fees could be the next step / Lack of Advertising / Impatient Investors (Wall Street Journal) (Investopedia)

  5. How Foursquare fits into everyday life -Use of current technology (GPS features) -The “check-In” and it's applications (food reviews, connection with others, can promote public sphere?) -Game-like style of play with benefits! (Discounts) -Business influence: • Brands can connect with customers and others who enjoy their goods and services. • Technological advances (almost 100,000 developers rely on Foursquare’s technology ( Twitter, Apple, Pinterest, Yahoo!, & Microsoft.) • They collect large amounts of locational data that can be distributed, calculated, and sold. Levinson, (2016) & Foursquare.com

  6. Continued Large sphere of influence, so they reach many groups. -There's been more than 8 billion checked-ins word wide. -Immerse navigation, Registrational Interactivity, Interactive Communication availability in many countries. ( Canada, Finland, Great Britain, Indonesia, Japan, Netherlands, Russia, Singapore, Thailand, Turkey, ect.) Flew (2014) & Foursquare.com

  7. What can foursquare do? Foursquare is the second iteration of a similar idea that Dennis Crowley had with Dodgeball. Essentially, people who have the app and a mobile phone can interact with their environment. Foursquare piggyback - GPS Inception - July 2014 Manual Check-In - Upgrade May 2014 - Launch of Swarm/Foursquare 8.0 Change from Search and Discovery to Following others and receiving recommendations.

  8. What Else Can Foursquare Do? Foursquare 8.0’sPilgrimisn’t GPS - using triangulation, search history, and matching the strength of Wifi signals close by, it determines a user’s location. Foursquare shapes your experience through: Tips (200 char. Or less/Event Promotion) andExpertise (Quality, Quantity, and Likes) Tastes (Styles of Cuisine and Language Processing) Swarm- ‘Hand-Me-Downs’ of Foursquare 8.0’s features (Mayorship, User Check-In, Restaurant discounts, Badges etc.) Fun Fact: On October 22nd, 2012 Douglas H. Wheelock was given a badge on Foursquare for checking into theInternational Space Station

  9. Academic Research.

  10. Race Representation issues? -Lack of representation for African-Americans as well as other minorities. -Due to application uses, more check-in locations are found in areas where there are more white people, more people with higher education, and who are wealthier. -Set up of Foursquare leads to the separation of ethnic categories (Digital Divide) -Places listed as “most popular” may not actually be. This is based of the ethnic character of a certain area. Fekete (2015)

  11. Business Location (Research Findings) -Many things contribute to the positioning and placement of new store locations. (Ease of access to the area, local demographic, ect) -Formal analysis of this kinds of data can be costly and timely. -Check-ins used to analyze foot traffic and how often people travel long distance to visit an area. -Concluded that this type of location-based information can be used to trace digital and physical behavior of users -larger groups and retail firms can tap into this information for their benefit. Baraniuk, 2013

  12. Ethical Dilemmas of Foursquare Should companies be allowed to mine data from Foursquare? Any implications? Do you feel comfortable with your information being sold to other companies in the name of effective business? Will this build a chasm between the tech savvy world and the outsiders? (Businesses gravitating towards user’s needs on the app vs Too grand of a scale) Side Note: Does Foursquare qualify as Virtual Reality? “The location-based social network data allows us to trace not only the digital, but also the physical behaviour of users” - Dmytro Karamshuk (Dept. of Informatics at University of London)

  13. References Fekete, Emily. Race and (online) Sites of Consumption. Geographical Review 105.4 (2015) 472-491. Academic search complete. Web. 20 Apr. 2016. Wsj.com (Wall Street Journal) Foursquare.com & enterprise.foursquare.com Baraniuk, C. (2013). Foursquare check-ins tell stores where to set up shop. New Scientist, 219(2930), 21. Levinson, Paul. New New Media. Person - Douglas MacMillan - http://www.wsj.com/articles/foursquare-labs-to-begin-charging-fees-1403820982 (Wall Street Journal http://www.investopedia.com/articles/markets/021516/inside-look-foursquares-business-model.asp (Investopedi

More Related