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Nenad P relo g : Collaborative Media and "Cultural Sector" – Friends or Strangers

Nenad P relo g : Collaborative Media and "Cultural Sector" – Friends or Strangers. Intercultural Dialogue and Digital Culture November 2 1, 200 8. World Internet Usage. N ove m ber 21, 2008 . (9 am): World P opulation 6 , 715, 3 75,600 I nternet users 1,505,622,200 Penetration 22.42%.

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Nenad P relo g : Collaborative Media and "Cultural Sector" – Friends or Strangers

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  1. Nenad Prelog:Collaborative Media and "Cultural Sector" – Friends or Strangers Intercultural Dialogue and Digital Culture November 21, 2008

  2. World Internet Usage • November 21, 2008. (9 am): • World Population 6,715,375,600 • Internet users 1,505,622,200 • Penetration 22.42%

  3. Development of Web Concept (1) • Web 1.0 (connected machines, nodes) • Provide the information flow • Browsers  insight into content • Description of content done through language • Routers, Protocols • Engineering, Computer Science

  4. Development of Web Concept (2) • Web 2.0 (connected people, network) • Interaction, collaboration, uploading, folksonomy • Social networks, Blogging, Wiki • User  Author • Sociology, Economy

  5. Development of Web Concept (3) • Web 3.0 (connecting of knowledge) • Semantic web, relations, artificial intelligence, natural language communication • Knowledge enhancing and improvement • Content, not descrip- tion of content • Psychology, Linguistics, Statistics

  6. Processes aresimultaneous • New phase in development dose not replace the older one! • Moving from material to virtual • From content to links • From products to services

  7. Content is there… • How to reach desired content? • More than 80% of visits start at some search engine! • Institutions in culture can not use the same techniques like commercial pages.

  8. But we are not… • Web sites of cultural institutions • Cultural portals  OR • Search engines • Indexes  OR • Social networks • Tagging

  9. Problems with Search Engines • Do 5 W questions function? – Who Who is the best known writer in Croatia (-) • What What listeners think about quality of repertoire (-) – Where Where is the biggest collection of impressionists in Croatia (-) – When When Ivo Andrić was born (+) • Why Why so few films are produced in Croatia (-)

  10. Are we creating for ourselves? • Which sources have priority, national or international? • What is more important; to work on Croatian edition of encyclopaedia, or English version?

  11. The Wiki as a Weapon of Mass Collaboration

  12. Comparison between quantity of content (measured in lines) in Wikipedia (Croatian and English version/edition) Croatian Academy of Arts and Sciences (CAAS) (members) (nonmembers)

  13. Literature (CAAS members) • (cro) (eng) • Ivan Aralica 60 25 • Nedjeljko Fabrio 25 - • Ivan Kušan 22 15 • Slobodan Novak 35 - • Luko Paljetak 40 - • Pavao Pavličić 35 3 • Goran Tribuson 35 70

  14. Literature (nonmembers) • (cro) (eng) • Slavenka Drakulić - 25 • Miro Gavran 40 - • Miljenko Jergović 30 8 • Predrag Matvejević 60 25 • Dubravka Ugrešić 40 40

  15. Sports • (cro) (eng) • Davor Šuker 40 180 • Janica Kostelić 250 90 • Goran Ivanišević 180 260 • Toni Kukoč 40 50 • Ivano Balić 20 15 • Blanka Vlašić 70 60

  16. Culture is not business • Popularity as the most important criteria for search presentation • Articles which are used stay • Trivialization of new media • The usage of collaborative media in promotion of culture is lagging behind possibilities it offers

  17. At the end (1) • Going to the start: • Web 1.0 provided insight into diversity • Information about culture • Web 2.0 provided possibility of reacting • Real answers are hard to find • More local content and languages • Easy to publish: diversity creation

  18. At the end (2) • Web 3.0 will provide convergence of real life and virtual space • From description of content to the content itself • Laws of one world function in another (and another way around)

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