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Supply Chain Innovation at Geddy’s

Supply Chain Innovation at Geddy’s. Team Name: OSCO 2 1 st R ound Room 3091 Nick Bafunno Jordan Eddy Chase Hughes Stuart Hester. Introduction (Jordan Eddy). Background Two Step Plan Brand Consolidation Questions. Background (Chase Hughes). Increasing incomes

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Supply Chain Innovation at Geddy’s

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  1. Supply Chain Innovation at Geddy’s Team Name: OSCO 2 1stRound Room 3091 Nick Bafunno Jordan Eddy Chase Hughes Stuart Hester

  2. Introduction (Jordan Eddy) • Background • Two Step Plan • Brand Consolidation • Questions

  3. Background(Chase Hughes) • Increasing incomes • Bangalore IT boom • Demand and Heat • Directly proportional • Early Stage Market • Rapid brand development • Strategic positioning

  4. Problems(Jordan Eddy) • Demand • Highly Seasonal Demand • Relatively Low Demand • Global – 2.3 liters • India – 0.35 liters • Volatile Inventory • Excess Product • Stock Outs

  5. Recommendations (Jordan Eddy) Two year plan Target Service Level Refrigerated Trucks Brand Consolidation Strengthened position Supply chain efficiency

  6. Target Service Level (Nicholas Bafunno) • Most effective • Fewest Stock Outs • Reduces Excess Inventory • Jan 2012 – Jan 2013 • Max Storage 350 units • Completed Orders 58%

  7. Target Service Level (Nicholas Bafunno)

  8. Target Service Level (Nicholas Bafunno) • Jan 2012 – Jan 2013 • New Storage • Min Storage increase 415 • Completed Orders 100% • Additional 75 feet squared of space • Sales Revenue • 855 units • 5132 (100 Rupees)

  9. Target Service Level (Nicholas Bafunno)

  10. Refrigerated Trucks (Stuart Hester) • Solves inventory stock outs • Storage • 418.78 cubic feet • 2094 units • Mobile • Serve ice-cream from back • Extended service radius • Potential to increase capacity • Transport to and from outlets

  11. Refrigerated Trucks (Chase Hughes)

  12. Refrigerated Trucks (Chase Hughes)

  13. Brand Consolidation (Stuart Hester) • One Single Brand • Ending the experiment • “Just Sundaes” by Go Geddy • Strengthen positioning

  14. Questions?

  15. http://newdelhi.olx.in/eicher-refrigerated-truck-iid-284647038http://newdelhi.olx.in/eicher-refrigerated-truck-iid-284647038

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