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Workshop Summary

Workshop Summary. STRATEGY : new approaches and messages (1). Main Points “ Short and clear messages about complex technical matters are a real challenge” Henry-Jacques NEAU – COGEMA Logistics “Do we have the right arguments ?” Luminita STANCIU – SNN –CERNAVODA NPP

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Workshop Summary

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  1. Workshop Summary STRATEGY : new approaches and messages (1) • Main Points • “Short and clear messages about complex technical matters are a real challenge”Henry-Jacques NEAU – COGEMA Logistics • “Do we have the right arguments ?” Luminita STANCIU – SNN –CERNAVODA NPP • “Megatons to Megawatts can be a highly significant new selling point for nuclear energy” Charles YULISH - USEC

  2. STRATEGY : new approaches and messages (2) • Main Points • “We must translate our leadership in a strong trust brand” Luc OLYSLAGER – ELLYS BRAND ENGINEERING • “Profiling a strong brand allows to bridge the gap between perception and reality”Luc FRANKIGNOULLE – ELECTRABEL • “ We need to include sociological dimension in our strategies”Alain BUCAILLE – AREVA • “Where there is a will, there must be a way”Jean-Jacques PLEYERS – ELECTRABEL – TIHANGE NPP

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