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Charles Petty presents:

Charles Petty presents: How to use Direct mail, Email, Websites, Teleseminars, Webinars Private Membership clubs and Radio shows to Build, Cultivate and Monetize a National Buyers List. www.RealEstateInvestingProfits.com. What Wholesaling (and Virtual Wholesaling) has done for Us:.

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Charles Petty presents:

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  1. Charles Petty presents: • How to use Direct mail, Email, Websites, Teleseminars, Webinars Private Membership clubs and Radio shows to Build, Cultivate and Monetize a National Buyers List. • www.RealEstateInvestingProfits.com www.KimandCharlesPetty.com

  2. What Wholesaling (and Virtual Wholesaling) has done for Us: www.KimandCharlesPetty.com

  3. Four Reasons Why Kim and I Do This Business www.KimandCharlesPetty.com

  4. Attracting, Building, Cultivating and Monetizing A National Wholesale Buyers List www.KimandCharlesPetty.com

  5. Internet Radio Resource • ww.GlobalTalkRadio.com www.KimandCharlesPetty.com

  6. Why Wholesaling? • Low Risk • Quick Cash • Can do it as a beginner, intermediate or experienced investor • Equity does not equal cash!!!!!!! • Build a Business www.KimandCharlesPetty.com

  7. 7 Reasons to Wholesale Properties • Your Credit and Income DO NOT Matter • CASH is King • Can Wholesale properties to buyers in state or out of state 4. Can wholesale properties where the sellers are in state or out of state 5. Six or Seven Figure Income Potential 6. Can do it in ANY Market 7. Can do it virtually---never see the property www.KimandCharlesPetty.com

  8. What I will cover today • Lead Generation • Converting leads to buyers • Preferred Buyers or Membership clubs • Business Model Considerations • Email campaigns • Importance of testimonials • Live Seminars • Incorporating Radio and TV Shows into your marketing mix www.KimandCharlesPetty.com

  9. Some keys to developing a strong buyers list • Key = automation • Key = multiple hits • Key = Multiple Streams of Income Real Estate Business Information Marketing business www.KimandCharlesPetty.com

  10. Who are Kim and Charles?? • Investors, Authors, Teachers • Been investing in real estate since 1998 • We wholesale up to 10 properties per month (SFH/Land/Lots/Multi-unit) • We also teach, coach, and consult real estate investors www.KimandCharlesPetty.com

  11. Why are we qualified to train you? • Charles has a BS degree from the University of Illinois and a law degree and an MBA from Duke University. • Kim has a BA degree from the University of Kentucky and an MA from the Patterson School of Diplomacy &International Commerce. • Sound impressive? www.KimandCharlesPetty.com

  12. Why should you listen to me? • Kim and I do this full time. • We left jobs with $120,000+ combined corporate income to invest in real estate full time. • We wanted more and we went for it. • Our Systems work anywhere in the USA. www.KimandCharlesPetty.com

  13. www.KimandCharlesPetty.com

  14. Our “Real” Education • Books, tapes, seminars, workshops, bootcamps about real estate investing. • We have invested upwards of $150,000 in the last 9 years for our real estate related education. • More than our legal/business education combined! www.KimandCharlesPetty.com

  15. Truths 1. Getting Rich is systematic 2.Getting Rich takes some work and 3. Getting rich takes persistence 4. Must commit to becoming rich www.KimandCharlesPetty.com

  16. Lead Generation Sources • Online • Offline • ---Need to do both www.KimandCharlesPetty.com

  17. Overall Theme • As a wholesaler with a list you control Media www.KimandCharlesPetty.com

  18. Wholesaling in 2007 www.KimandCharlesPetty.com

  19. 2007 Wholesaling • The SELLERS are different: • There are more motivated sellers in the market than I’ve ever seen. Factors: • The slow market • ARMs and interest-only loans coming home to roost • The collapse of the sub-prime finance market • The largest growth is in sellers who are in, or are about to be in, pre-foreclosure www.KimandCharlesPetty.com

  20. 2007 Wholesaling • Banks (as sellers) are bigger and bigger players in the market: • MOST “handyman’s specials” in border zones in the MLS are bank-owned! • REOs are “setting the price” in these areas • Banks are becoming much more reasonable about price in these areas www.KimandCharlesPetty.com

  21. What’s Different in 2007--Buyers • The BUYERS are different: • REIA group membership is dropping • Fewer “buy and sell”, more “buy and hold” • Must bring them good deals ***Rental Market is getting really good** Great selling point to your buyers! www.KimandCharlesPetty.com

  22. What’s Different in 2007, Part II • REOs present special challenges to us as wholesalers: • Lenders require “proof of funds” or pre-qual letters to accept offers • Require minimum earnest money • Inspection periods are short • Purchase contracts are non-assignable www.KimandCharlesPetty.com

  23. 2007 and Beyond Considerations Deal must be a good deal in the eyes of your buyer May not be a house or area you want to live in—doesn’t matter But….the deal can’t be too ugly Buyers tend to want better deals and better margins in today’s market www.KimandCharlesPetty.com

  24. Bank Owned Properties in 2007—The Real Deal • Find one or more private lenders who can write “pre-qual” letters for you (and let you close, if necessary—we can fund this for you and get you a pre-qual letter) • Build your list of CASH buyers who can act fast • Understand how to fill out the contracts to maximize chances of acceptance • Understand how to use land trusts to avoid double closings www.KimandCharlesPetty.com

  25. Working with Bank Owned Properties • Must speak their language • Must be persistent • Must have proof of Funds www.KimandCharlesPetty.com

  26. More Motivated Sellers Than Ever • Make sure you’re marketing! • Make all of your deals over the phone—don’t be afraid to negotiate HARD • Cherry pick deals • Learn short sales…or partner with someone who knows them • Make sure you’re tracking your leads www.KimandCharlesPetty.com

  27. 3 Reasons Why this is a Great time to be a wholesaler • 1.Prices have fallen and most sellers are convinced that prices will not increase any time soon. They are accepting low offers for prices far below the real value. • 2. Many of the “speculators” have dropped out of the market, so there is less competition for the good deals. • 3.Banks and mortgage companies are foreclosing left and right. The more they own, the cheaper they will sell. www.KimandCharlesPetty.com

  28. What Kind of properties can you wholesale? • Single Family Homes—Pretty and Ugly • Lots • Tracts of Land • Multi-Family Homes • Condos • Commercial Properties www.KimandCharlesPetty.com

  29. Where do the properties come from • 1. Your local area • 2. Other Parts of the country Areas I like: Atlanta, Memphis, Detroit, Charlotte, Birmingham, www.KimandCharlesPetty.com

  30. Why Wholesale properties outside of your market? • Diversify • Increase Number of deals • Increase types of deals www.KimandCharlesPetty.com

  31. I know what you’re thinking: • That’s Great Charles, But How do I build a buyers list? www.KimandCharlesPetty.com

  32. Online Lead Generation Sources www.Edgeio.com www.GoogleBase.com www.HotPads.com www.Oodle.com www.Propsmart.com www.Vast.com www.TheInvestmentPropertyList.com www.landlording101.com www.cheapredeals.com www.buydiscountedproperties.com www.KimandCharlesPetty.com

  33. Types of buyers • Single family • Multi-unit • Commercial buyers • Land Investors • **Survey your buyers www.KimandCharlesPetty.com

  34. Wholesaling to out of state investors • Wholesaling properties that are outside of your local market www.KimandCharlesPetty.com

  35. Most Important Asset • Your buyers list www.KimandCharlesPetty.com

  36. Lead Sources—3 sources • Offline • Online • Your inner circle www.KimandCharlesPetty.com

  37. Who do you sell these properties to? • 1. Investors in Your Local Area • 2. Investors in Other Parts of the USA!!!! ---this explodes the # of potential buyers for you!! www.KimandCharlesPetty.com

  38. Why wholesale properties to out of state investors? • You have a bigger pond to fish in • All your eggs are not in one basket • Not dependent on the attitudes of folks in your local market • What is attractive to investors on the west coast/east coast is different than what is attractive to investors in your market www.KimandCharlesPetty.com

  39. Online Lead Generation sources • Property Postings • Online Ads • Postings in Forums www.KimandCharlesPetty.com

  40. Offline Lead Generation Sources *Newspapers *Investor publications—local and national www.TheInvestors Resource.com www.Investor2Investor.com *Signs—put out on Friday/Pick up Sunday *Radio Ads—pricey but leads generally quality • Talk Radio • Christian • Gospel www.KimandCharlesPetty.com

  41. Offline Lead Generation sources • Entrepreneur Magzine Classifieds • USA Today Classified Ads www.KimandCharlesPetty.com

  42. Online Lead Generation Sources • www.RehabList.com • www.Craigslist.com (you will have to create a user name and password) • www.MrLandlord.com (under the properties for sale section) • www.TheCreaiveInvestor.com • www.discountedproperties.com • www.realestatepromo.com • www.wholesaleproperties.com • www.realestatelink.net • www.biggerpockets.com www.KimandCharlesPetty.com

  43. Online Lead Generation Sources • www.CashFlowGenerator.com (forums) • www.Ronlegrand.com (forums) • www.StevesHotList.com (Steve Cook) www.KimandCharlesPetty.com

  44. OnlineLeadGeneration Source • www.Craigslist.com • www.Backpages.com • www.investmentriches.com • Free and paid -$19/month or $65/month • www.LiveDeal.com • www.RealEstateLink.net • www.WholesaleProperties.com • www.DiscountedProperties.com • www.RealestatePromo.com • www.FreeInvestmentPropertylist.com www.KimandCharlesPetty.com

  45. Marketing Funnel Steps Sign up for my buyers list at www.VisionaryPropertyGroup.com 2. Get in my buy, die or unsubscribe funnel 3. Instantly receive an invitation to a teleseminar 4. Get PDF Version of special report and promo DVD 5. Mail copy of Special Report and promo DVD www.KimandCharlesPetty.com

  46. Converting Leads to Buyers • Direct Mail w/Promo DVD/CD *Free Special Report About us, testimonials, information about deals, invitation to join platinum buyers club *Promo DVD—has testimonials, contractor walk thru, live seminar clips Can also be used as downloadable PDF and streaming video www.KimandCharlesPetty.com

  47. Direct Mail—Ongoing Campaign • Postcards announcing properties • Monthly paper newsletter • Invitation to Live Events • Invitations to Teleseminars www.KimandCharlesPetty.com

  48. Teleseminars • Autmotated • Record once and replay weekly • www.VisionaryPropertyInvestments.com/TurnKeyTeleseminar.html • Upsell them into a membership club and offer property specials that expire in 7 days www.KimandCharlesPetty.com

  49. Preview Calls • Describe the benefits of investing • Bring on service providers • Bring on successful students www.KimandCharlesPetty.com

  50. Resources Teleseminars---BlackandWhite Communications---www.BWCCOM.com Webinars---www.GotoWebinar.com Email/FaxBroadcast/VoiceBroadcast—InfusionSoft CRM-- www.KimandCharlesPetty.com

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