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Cultural Studies (5)

Cultural Studies (5). Taiwan’s Cases of Popular Culture. Questions . What is popular culture? How do you define “Taiwanese” popular music? Does listening to popular culture have anything to do with our sense of identity?

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Cultural Studies (5)

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  1. Cultural Studies (5) Taiwan’s Cases of Popular Culture

  2. Questions • What is popular culture? • How do you define “Taiwanese” popular music? Does listening to popular culture have anything to do with our sense of identity? • What issues are involved our faddism? Our pursuit of the Japanese cultures or the Korean ones?

  3. Popular Culture • Culture of the people – 庶民文化； sub-cultures, working-class culture, practice of everyday life; • “Popular” culture – 流行文化 ( 文化工業) • vs. high arts

  4. Popular Culture (2): its Logic • 跨領域──娛樂取向﹑注重宣傳技巧（如︰媒體曝光、包裝﹑樹立明星形象等）﹔ • E.g. • 地下音樂他們也要仿造音樂工業的操作模式， • 有很多其他領域如文學 • 政治人物主持節目。

  5. Popular Culture –Taiwan’s music industry as an example • American, “Chinese folksong” = taste=identity, 熱門音樂/美軍電台 vs. 靡靡之音；民歌運動 (singer-writers) • Hegemony -- 音樂工業 since 1980’s • 民歌手專業化、商品化 e.g. 羅大佑－音樂工廠 in Hong Kong； • 偶像歌手；1989 小虎隊 • 口水歌 • 歌手國際化－－ 1989 崔健, 1992 LA Boyz • 1990: KVT; 1991: Tower Records in Taiwan. • Counter-Hegemony︰新寶島康樂隊 1992；豬頭皮 1993; • 全球本土化

  6. Japanese cultures in Taiwan • Different types of Hot-Japan—年紀大一點受日語教育，親日派 ; .漫畫迷、電玩迷對漫畫電玩喜歡 ;喜歡日本製造的東西 • Taiwan’s sense of Identity; • Transculturalism –the travel of culture

  7. Taiwan’s sense of Identity • For your reference: • 遲恒昌: 哈日族意外地成了一面鏡子，折射出台灣國族認同的焦慮與錯綜複雜。 • 胡幸琪: 台灣的南國個性 - 狂野、邊緣、外放、不拘小節，也因此豪爽地接受外來流行文化。 • 日本: 壓抑、內省、曲折、要求完美，也因之細膩的集體個性，另外「日本地處寒熱交替之地，四季變化明顯多端，形成日本人深層中性格的季節性及突發性」

  8. Transculturalism: 西門町 • 1.西門町被建構成消費日本的消費空間，是哈日現象—空間的具體化展現是「空間的實踐」（spatial practice）。 • 2. 在後殖民的文化想像上，西門町慾望著原宿、甚至主動模仿，被媒體建構、想像成原宿（竹下通）。 • 3. 空間規劃設計者順從著前兩個路徑，構思營造一個拼貼日本的空間。

  9. Transculturalism: 拼貼的西門町 • 西門町店家的流行商品貨源除了由東京、大阪採購外，也多由香港、漢城採購，但這些可都成了哈日流行商品． • 新地標︰新世界大樓「誠品116」

  10. Transculturalism (2): 模仿風「趨勢劇」(trendy drama) 「偶像劇」 • 日本趨勢劇– 巨資、競爭激烈、市場大（一億二千萬人口市場，五大電視網激烈競爭） 製作精細。 • 三個基本元素︰演繹起現下都會空間中，由職場人際情誼、私人情愛糾葛、家庭親情壓力。 • 這個世界的事件衝突構成、人物情愫互動的（非台灣式）低調性模式、還有性愛與倫理價值觀點，則毫不掩飾的「挪用」，或稱「改編」，眾人熟知日劇的橋段（有的連原劇人物的日姓稱謂都原封延用）， • （李天鐸　中國時報論壇 911215 何妨在自家花園找題材 ）

  11. From Cultural Colonization to de-colonization? • Japanization of Asia (reasons: capital domination, new middle class, proximity) • Local support: media (e.g. newspaper columns)  食衣住行都是日式； • De-colonization—how?

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