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BoomWare

BoomWare. A Simple Interaction Software. Team Members. Caitlin Hunter Vincent Maione Danielle Clemson George McHugh. Executive Summary.

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BoomWare

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  1. BoomWare A Simple Interaction Software

  2. Team Members • Caitlin Hunter • Vincent Maione • Danielle Clemson • George McHugh

  3. Executive Summary BoomWare is an Instructional and interactive Software company that is a start-up organization whose vision is to create a Graphical User Interface that allows families and friends to stay connected to the internet and to each other through a simple to use software system. The software product has been designed and created by a team of entrepreneur students who were looking to make a standing impact on the parts of society that do not have the knowledge of how to use main stream computers. The software will be constructive by making certain functions of the personal computer easy to use and understand. We will be encouraging our users to learn and have fun with their new interactive software so that they can master the skills needed to interact with the rest of the PC world. BoomWare was formed as a New York L.L.C. by co-founders and co-owners Vincent Maione, Caitlin Hunter, Danielle Clemson and George McHugh.

  4. Vision • To keep families connected to the internet and each other through a simple to use software

  5. Mission Statement • To help keep the elderly, and those who are not as technically savvy, connected to their loved ones through a simple and easy to use software.

  6. Product • Software package • Easy to use PC functions • Graphical User Interface • Family Interaction • Customer Service • Before & After • Updates & Subscriptions • FAQ

  7. Marketing Plan • Target Market • Residential Elderly & their families • Nursing homes & AARP • The non technologically savvy • Surveys • Short & simple • Stapel Scale (+5 to -5) • Demographics (12.8% of U.S population is 65+) • In-Home Trials • Product Testing • Observation & Feedback

  8. E-Commerce Marketing • Website • Ease of navigation • Company & Product information • User Accounts & Shopping carts • Interactive Web Applications • Ordering options • Download from site • Order from site

  9. Projected Sales

  10. Overview of Financials

  11. Income Statement

  12. Questions!?

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