P-Cast Narrowcasting At Phillips Healthcare Netherlands

1. P-Cast Narrowcasting At Phillips Healthcare Netherlands Author: Philips Healthcare Netherlands Communication, Marisa Pumares, June 18th, 2012

2. Impressions of corporate Digital Signage High Tech Campus Eindhoven – The Netherlands P-CAST helps us to touch all our employees in an innovative and sustainable way, engage them better, and build brand visibility and company pride.

3. P-CAST makes curious….. And invites people to get more info via other channels like Intranet. .. so that people can check other channels for more info…

4. P-Castat Philips Healthcare Netherlands Broadcasting via P-Cast at Philips Healthcare Netherlands meets a clear information need of employees regarding market news and location news, and is in support of our open Community. Furthermore the narrowcasting possibility offer departments the opportunity to communicate on department level. Broadcasting Information about Philips Healthcare Netherlands is broadcasted to employees via all TV screens. Narrowcasting The technological advancement of narrowcasting enables departments to share information with a specific audience.

5. Overview of the content categoriesPlaylists on different levels All TV-screens – at strategic places Add on - targeted TVs of dept/neighborhoods Stand alone or add on - targeted TVs at receptions or CVC Philips Corporate news National Crisis • Business news • Philips news • Healthcare Market News • Philips Healthcare news • Location News • Local site crisis Department specific news Narrowcasted to a selection of TVs Visitor specific news Welcome a visitor Visitor specific info Broadcasted by one source (HTC IT Infrastructure) to all TVs: messages van Houten, PNN, quarterly results, sustainability, etc. Or national crisis override by public TV channel. To all TVs. Narrowcasted by 1 source (Comms PHNL/CVC/Academy Center) to targeted TVs (restaurant, reception). Broadcasted by one source (Communications PHNL) to all TVs. Or local site crisis override by communication steered by crisis team comms. Narrowcasted by one source (department) to specific TVs (min. 50 employees). Add on to targeted TVs.

6. Communicatingondepartment levelSome of the manyposibilities of narrowcasting • The narrowcasting possibility of the P-Cast system is ideal for departments to communicate directly to their specific audience. With narrowcasting you can: • Inform your employees on department information • Improve team building by posting birthdays, shout outs, fun facts, etc. • Translate your business projects in a fun and interactive way • Improve engagement by giving employees the opportunity to post • messages themselves via ConnectUs • Instill an outside-in focus by sharing customer quotes and stories • Stand-out by using visual communication such as pictures and • videos

7. GuidelinesfornarrowcastingWhat do youneed to do and know? • In any way or form, P-Cast is (seen as) a Philips communication tool. To ensure a correct use of this Philips communication tool, there are some guidelines that have to be followed: • What not! • The system will not be used to display PowerPoint, pdf and word documents. • As TV’s are also seen by (external) visitors. So do not publish any sensitive information or information that sends out a bad image of Philips. • Editor • Narrowcasting will be installed only after the department has appointed a dedicated editor that is responsible for the content (timely and according to the communication guidelines) • Tone of voice • The tone of voice of our writing is personal, clear, vibrant and credible. Always active (example: we will be informed by facilities -> Piet Pieterse of facilities will inform us no later than…) • Dutch: always “jij-vorm” • Language • The language used for narrowcasting should be determined once during the start-up and kept as guideline (broadcasting on P-Cast is mainly in Dutch) • Content • Title: no more that 30 characters (including spacing) • Body: text should be about 50-60 words (300-310 characters) • Overall: messages should work via teasers that link to channels that provide more info (e.g. intranet, ConnectUs, etc.) • Timing • Agree within your department how often you will publish new items. We advice to post new items every week and have these items be published for about a week. • Please also review “tips to make content” available on the P-Cast documentation site

8. Narrowcasting for your?Procedure for department request Submit request for narrowcasting to PHNL Communications Decision PHNL Communications Approval: PHNL Comms contacts department and Campus Services Best (placement, order) After installation TV and player: Campus Services Best informs PHNL Comms PHNL Comms links player with CMS Training of editor of department by Group IT Infrastructure If no approval, decision with arguments to requestor. Editor meetings will be planned once every 2-4 weeks by Philips Healthcare Netherlands Communications

9. YourdepartmentnarrowcastingWayforward • Following the training by Group IT Infrastructure, the editor(s) of your department are able to create content (slides) within the P-Cast CMS (Content Management System). • Once the content item(s) has been developed and you have saved it to your playlist, send an email Rogier Guns (rogier.guns@philips.com), Marisa Pumares (marisa.pumares@philips.com) and Eefje Peters (Publishing Office eefje.peters@philips.com/pubo@philips.com) informing them there is a new item(s) to be reviewed/published • The item(s) will be reviewed by Rogier (for overall Philips guidelines use of P-Cast) and Marisa (for Philips Healthcare guidelines) • If not approved, Rogier/Marisa will contact the editor to discuss the issue • If approved, they will inform Publishing Office to publish the item(s) • Please also review “editor manual” available on the P-Cast documentation site