1 / 10

Web analysis

Web analysis. KTH School of Electrical Engineering Marie Androv and James Royal-Lawson. On the Agenda. Background and challenges W eb analysis presentation Questions The way forward ( b uilding a b rand) Concrete Activities. Background and challanges.

gaston
Download Presentation

Web analysis

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Web analysis KTH School of Electrical Engineering Marie Androv and James Royal-Lawson

  2. On the Agenda • Background and challenges • Web analysis presentation • Questions • The way forward (building a brand) • Concrete Activities

  3. Background and challanges • We are very good at getting info on the web… • …but is it what the visitor is looking for? • So we carried out a web analysis… • …which turned out to be more complex than expected.

  4. User Friendlier Web • Deactivate or reorganize old pages • Communicate with the target group • Use other channels to lead people to our web – facebook, twitter, newsletter etc • Attract people to our web • Help visitors to more content

  5. Concrete activities • Remove pages: course homepages and other “non visited” graveyard – 40 % fall 2013 • Google analyticsaccount for everydepartment – craschcourse on how and what. – Fall 2013 • Activate “Did you find this page useful?” on important pages – Fall 2013 • Individual action plan for each department based on analysis – 2013-2014. • Target group and message workshop – who are we talking to and how do we address them – Spring 2014. • Work on metadiscriptions: Google displays in the searchresults. It'syourchancetoexplain and convincepeople in searchresultstoclick! – 2013-2014. • Ready touse Google Analyticsreports – KTH Web Group fall 2013. • Internationalisation - URL’s in English (web address part in Polopoly) – KTH web group Spring 2014. • Followupshareof visits on department pages – fall 2014. • Uniform intro text and images on department pages – 2014.

  6. Good examples

  7. Thankyou! • www.kth.se/ees • Facebook/kthelectricalengineering • Twitter @kthelectrical #kthee

  8. Web Analysis • 30 000 pages on EE’ s web • Visitors are from…77 % Sweden, 4 % India , 1,4 % Spain • …visits: • 13,5 % Calendar • 13, 2 % Department pages • 7,4 % Research (EE web)

More Related