ManagementStudyGuide

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2. Existence Relatedness Growth ERG Theory of Motivation

3. Objective Learning Objectives Explain What is Motivation Explain What is ERG Theory Explain Satisfaction-Progression & Frustration- Regression Explain the Relationship between Maslow’s Hierarchy & ERG Theory List the Differences between Maslow’s Hierarchy & ERG Theory Describe the Implications of the ERG Theory Example text Go ahead and replace it with your own text. This is an example text.

4. Introduction Every human being has some needs. These needs vary from individual to individual.

5. Introduction Alderfer proposed the ERG Theory of Motivation which was his interpretation of the Maslow’s Need Hierarchy Theory, to provide a guideline as to what motivates people. Let us learn about ERG Theory of Motivation in detail. Maslow had proposed a Need Hierarchy Model to explain the hierarchy of these needs. However, Clayton Alderfer redefined the Maslow’s Hierarchy Model in his own terms to bring Maslow’s need hierarchy theory of motivation in synchronization with empirical research.

6. Theories of Motivation Early Theories of Motivation Contemporary Theories of Motivation • Maslows' Hierarchy of Needs Theory • Alderfer’s ERG Theory • Theory X and Theory Y • Two-factor Theory • Herzberg's Theory of Factors • McClelland’s Theory of Needs • Self-Determination Theory • Goal-Setting Theory • Self-Efficacy Theory • Reinforcement Theory • Equity Theory/Organizational Justice • Expectancy Theory

7. What is ERG Theory? ERG theory was developed by Clayton Alderfer. Alderfer proposed the ERG Theory to bring Maslow’s need hierarchy theory of motivation in synchronization with empirical research. Alderfer advocated three need patterns of an individual as against five steps proposed by Maslow. Alderfer recommended that all the needs may be operative at any one time. If gratification of higher need is stifled, the desire to satisfy the lower level need may increase. Alderfer recategorized Maslow’s hierarchy of needs into three simpler and broader classes of needs, which are ERG.

8. What is ERG Theory? In Alderfer’s ERG Theory, ERG stands for: E Existence R Relatedness G • Growth

9. Relatedness Relatedness Relatedness needs: These include the aspiration that individual’s have for maintaining significant interpersonal relationships, be it with family, peers or superiors, getting public fame and recognition. These are related to Maslow's social and external component of esteem or extrinsic self esteem like status, recognition and attention.

10. Diagrammatic Representation of Alderfer’s ERG Theory

11. Relationship between Maslow’s Hierarchy to ERG Theory Highest-order Needs Self-Actualization Esteem Growth Social Relatedness Safety Most essential Needs Maslow's Need Hierarchy Categories Physiological Alderfer's Need Hierarchy Categories Existence

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