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Moderated By John Blyler, Editor, Chip Design Magazine

Moderated By John Blyler, Editor, Chip Design Magazine. My Background. BS Engineering Physics, MS EE (Digital and RF) Engineering Background 18 years, complex hardware-software systems Teaching Background Affiliate Professor – PSU, Systems Engineering

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Moderated By John Blyler, Editor, Chip Design Magazine

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  1. Moderated By John Blyler, Editor, Chip Design Magazine

  2. My Background • BS Engineering Physics, MS EE (Digital and RF) • Engineering Background • 18 years, complex hardware-software systems • Teaching Background • Affiliate Professor – PSU, Systems Engineering • Short courses for NSA on Technical Risk Assessment • Print/Online Media Background • Editorial Director: • Chip Design magazine (www.chipdesignmag.com) • Embedded Intel magazine (www.embeddedintel.com) • Design Trends Reports – Sep’06 • Previously: • Senior Tech Editor – Wireless Systems mag • Freelance, Edutopia magazine and others • Associate Editor, IEEE I&M magazine • Book author, IEEE Press • Contact: jblyler@extensionmedia.com, (503) 614-1082

  3. Embedded Designs: Broad Challenges At 65nm • Chip Design mantra: • Power, Performance, Area and Cost • Power and Performance • Key technical parameters • Area and Cost • Drivers for deeply embedded, high volume consumer market • $1.25 billion units by 2008

  4. 65nm Issues with Implementing Embedded Processor Designs: • Deeply embedded CPU system • Performance must balance cost • Proven solution • Shrink geometries (65nm) • Lower power, increase performance, lower area • But increase complexity • Bus centric and multiple core-memory architectures • At submicron designs: • Proven reference methodology • Lots of IP

  5. Today’s Panel Discussion Flow • Chartered Semi: Nanometer flow for today’s designs • ARM PIPD: Supporting processes with library development and qualification • ARM: New and upcoming processor architectures • Magma: Importance of reference methodologies • Broadcom: Actual implementation of reference methodology and Cortex R4 processor • Followed by Q&A and more.

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