Product Knowledge & Brand Attributes

1. Product Knowledge & Brand Attributes INFINIUM Spirits

2. History: • Casa Noble's roots can be traced as far back as the mid-1700s, as a hacienda surrounded by a vast land where only one thing was to be found: Blue Agave (Tequilana Weber). • For Casa Noble, making tequila is a ritual that reflects a deep respect for all the mysticism and tradition that this beverage engendered for the Mexican people, and that now has extended to many other countries. • Tequila Casa Noble holds in each and every one of its bottles the essence of the Mexican culture, the flavor of their land, the passion for perfection, an obsession to produce only the purest and authentic tequila. Nothing more. Nothing less.

3. For many years, our love and pride in producing exceptional tequila has been demonstrated in Casa Noble’s quest for perfection to even the smallest details, resulting in a unique concept that blends originality in both the superior tequila and the decanters that hold this beverage. Casa Noble tequilas begin as carefully selected individual plants of Blue Agave 10 to 12 years old. Each plan is hand picked and must meet strict requirements for water and sugar content before it is harvest. The selected blue agave is then slowly cooked for 38 hours in stone ovens. Then, using only the core and hearts of the agaves, we extract its sweet juice. The fermentation process is 100% natural, followed by triple distillation done in traditional pot stills. The result is tequila so pure and full of agave flavor, that it has elevated the concept of tequila to new levels around the world. Casa Noble tequilas have been a part of the arts participating in events such as the Latin Grammy’s, the Academy Awards, Largest Aztec Exhibit presented at the Guggenheim in New York, The Play Boy Jazz Festival, Scope Hamptons, Scope Miami and many more. Also the presence of the brand can be seen in Hollywood, in movies such as Swordfish with John Travolta, Men in Black II with Will Smith. Casa Noble tequilas can now be found around the world in more than 22 countries, including, of course, Mexico, USA, Canada, UK, Italy, Germany, Japan, Thailand, China, Australia and New Zealand.

4. A limited production item, this exquisite tequila is matured in French white oak barrels for 5 years, and has an exceptional bouquet and body that ranks among the finest distilled beverages in the world. Its deep golden tone is reflected in a decanter so unique and beautiful, that it has earned the distinction of being among the most exquisite liquor bottles in the industry. Made of black porcelain, it is decorated with accents and labels made of real Gold. Production is limited to 2,000 cases a year, and is already a sought after collectors piece Our most refined tequila, smooth, sensuous and full-bodied, this tequila rivals the best spirits in the world. Casa Noble Reposado, is triple distilled and then aged for one year in limousin white oak barrels, it comes in a decanter as exceptional as the tequila it contains: made of cobalt blue porcelain and Platinum labels which are burned into the porcelain, all hand made by Mexican artists. The looks of this decanter will enhance any private collection or bar counter. MANY PURISTS BELIEVE THAT TEQUILA IS BEST WHEN IS not AGED. We feel it is just a matter of taste. But for those who want the best “silver” tequila we created Casa Noble Crystal. We call it Crystal because we believe it is superior to all silver tequilas. It’s in a class by itself. Contained in a beautiful blown glass decanter, adorned with an exquisite metal engraved label, Casa Noble Crystal has absolutely no rival in this category, and it lets you appreciate the exceptional pureness and glow of this unique tequila.

5. Product: • Three superior tequilas all made from 100% Blue Agave triple distilled. • Estate Grown, Organic, with Agave Plants 10-12 yrs. Mature. • All 3 types Triple Distilled, Natural Fermentation. • New French Oak Barrels utilized for Reposado & Anejo • Anejo Aged 5 yrs. / Reposado 364 days.

6. Recent Awards & Accolades Beverage Tasting Institute score of 94 pts. for Anejo in 2007. Beverage Tasting Institute score of 92 pts. for Reposado in 2007. 2007 Double Gold for Anejo in San Francisco World Spirits Competition. 2006 Double Gold for Crystal in San Francisco World Spirits Competition. London Spirits Competition 2006- voted “World’s #1 Tequila”. ISW - International Spirit Competition 2007 Casa Noble Tequila Añejo 100% Agave   -  Gold Casa Noble Tequila Crystal / Blanco 100% Agave  -  Silver

7. Recent Awards & Accolades January 2006, Casa Noble Tequila has been awarded the "T" Distinctive, a highly acclaimed recognition created by Tequila Regulatory Consul (Consejo Regulador del Tequila – CRT) and other institutions like the National Tequila Industry Chamber (Camara Nacional de la Industria Tequilera) for those who guard and promote the production and distribution and trade of authentic, original tequilas who comply and observe the strict regulations that guarantee its authenticity. • The “T” Distinction is given to companies who have amassed a history of Quality, Culture and Knowledge during the years, and this recognition is highly prized because of its relevance towards consumers and markets alike, in evident confirmation that this brand lives to fulfill its promise to produce only the best tequilas in the world. • This recognition was created to recognize institutions and companies, which through their history have proven to promote Quality in Tequila, the Culture of Tequila and Protect Tequila as part of our National Heritage.

8. CASA NOBLE CRYSTAL - Tequila of beautiful brightness, crystal clear with hues of straw and silver colors complemented with a great body. The nose is intense of cooked and raw Agave, leaving a very defined herbal personality, notes of spearmint with hints of olive, cherry and spices. When sipped it has elegance, there is a confirmation of the notes of cooked and raw Agave, sweet, silky with a nice finish. Precious hand made decanter of blown glass with a special shine, enhanced by hand drawn metal label.

9. CASA NOBLE REPOSADO - Amber Tequila with hues of copper, its herbal personality stands out leaving a fresh aroma where raw Agave intertwines with the cooked Agave. Notes of cherry are present with very delicate aromas of barrel that nicely balance with vanilla and caramel. Sophisticated personality leaves a delicate spirit in the mouth, confirming the promise made by the aromas. Casa Noble Reposado is presented in a hand made porcelain decanter made by Mexican artisans with accents of pewter and engraved top.

10. CASA NOBLE AÑEJO - Tequila with wonderful brilliance and harmonious body, the amber color is intense with copper tones. It presents with pride notes of raw Agave and strong sweet cooked Agave; magical herbal notes, spices and fruits embodied by notes of barrel that hint vanilla, coffee and maple transforming Casa Noble Añejo in art work for the senses and pleasure for the spirit. In the mouth it’s seductive with a unique style; sweet, powerful and intense. Beautiful hand made porcelain bottle painted with 18-karat gold and top bathed in gold.