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Research Methodologies

Research Methodologies. Quantitative Research Those methods that allow you to collect data that can later be measured and compared. E.g questionnaires using closed questions; structured interviews and recorded statistics of observed behaviour Qualitative Research

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Research Methodologies

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  1. Research Methodologies

  2. Quantitative Research • Those methods that allow you to collect data that can later be measured and compared. E.g questionnaires using closed questions; structured interviews and recorded statistics of observed behaviour • Qualitative Research • Those methods that focus on interpreting and evaluating the experiences and attitudes of the participants. E.g. questionnaires using open-ended questions; unstructured interviews, focus groups; and participant observation.

  3. Questionnaires • A collection of questions related to your specific topic that are printed, copied and distributed to a sample of respondents. • The number of people in your sample is important. Too few and your results will be meaningless; too many and you will be overwhelmed with responses.

  4. Begin with a brief introduction explaining who you are and why you would like the respondent to fill out the questionnaire. • Include a statement reassuring people that the survey results will be confidential. • Don’t have too many questions (about 10 is good). • Make the layout of the questionnaire easy to follow (perhaps even use a website, like survey monkey). • Word the questions clearly and objectively.

  5. Use both closed and open-ended questions • Closed questions (such as Yes/No or multiple choice) are quantitative and are easily turned into measurable statistics. • Open-ended questions will provide you with qualitative information, but will be more difficult to analyse (E.g. Please describe a situation where you have experienced discrimination).

  6. Interviews • An interview is talking one on one with another person. • It may be formal, or informal. • The success of your interview will depend on how prepared you are and the quality of your questions – so be well prepared before sitting down with your interviewee! • Remember to be sensitive when interviewing someone from another culture.

  7. Content Analysis • The information you receive from primary research need to be supported by information from secondary sources (published material). • Secondary research is also important for providing you with background knowledge on your topic. • Try books, journals, credible websites, TV or film documentaries, etc. • Analysis of fictional films might also be useful for some topics. • Make sure you cite all your secondary research

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