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Risk Communication: H1N1 Lessons Learned

Risk Communication: H1N1 Lessons Learned. Community Mitigation and Information Campaign. 1. Centers for Disease Control and Prevention. Atlanta, Georgia. (CDC, 2008). California CPHP Network. Center for Public Health Preparedness. CPHP Functions and Objectives.

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Risk Communication: H1N1 Lessons Learned

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  1. Risk Communication: H1N1 Lessons Learned Community Mitigation and Information Campaign 1

  2. Centers for Disease Control and Prevention Atlanta, Georgia

  3. (CDC, 2008)

  4. California CPHP Network Center for Public Health Preparedness

  5. CPHP Functions and Objectives • Identification and relationship-building with partners • Partner with local and state governmental organizations, including tribes and tribal organizations • Partner with community (CBO) and faith-based organizations (FBO) involved in preparedness, response and recovery activities

  6. Goal: H1N1 Risk Communication Campaign • To mitigate the impact of the 2009 H1N1 California on residents of San Bernardino County through promotion of non-pharmaceutical interventions and vaccination messages. 5

  7. Risk Communication “Sound and thoughtful risk communication assists public officials in preventing ineffective, fear-driven, and potentially damaging public responses to serious crises such as unusual disease outbreaks and bioterrorism. Moreover, appropriate risk communication procedures foster the trust and confidence that are vital in a crises situation.” (Covello et. al., 2001; Maxwell, 1999)

  8. LLU H1N1Health Education Campaign 4

  9. Elementary School Assemblies • Fall of 2009-2010 academic year • Skit content: • Flu signs & symptoms • Mitigation strategies • Bilingual English/Spanish take home materials • Parent guides for treating flu at home • Student activity books reinforcing campaign messages 5

  10. School Assemblies Outcomes • 5 elementary schools participated • Reach > 2,000 students • Post survey demonstrated > student knowledge of • Signs and Symptoms • Non Pharmaceutical Interventions (NPIs) • None of the participating schools closed during outbreak 5

  11. 2009 H1N1Media Campaign 4

  12. LLBN TV Commercials • Filmed October 2009 • Mitigation messages • Run • 10 consecutive months • Reach • 1 million viewers worldwide • Outcomes • Generated queries from foreign countries 5

  13. LLBN TV Commercials • Video 5

  14. Radio Spot • KVCR • Message • Air date • Estimated reach • Outcomes 5

  15. Modernized Communication Channels 4

  16. 8

  17. Preparedness Tipof theWeek 8

  18. Twitter • Instant feed of information to our “followers” • Presentation of timely, accessible and credible information • Increased accessibility to H1N1 prevention and control resources 5

  19. Twitter 8

  20. Facebook • Millions of Users • Uploads Twitter Feeds • Conversant vs. “passed down” approach 5

  21. Facebook 8

  22. Lessons Learned • Consistent messages and reliable source of information • Need to close the gaps in communication linkages • Policy decisions need to be made prior to an incident or emergency

  23. For Further Information Contact: Loma Linda University Center for Public Health Preparedness atwww.lllucphp.org or (909)558-8382 11

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