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Ş. Akın KAYACAN – ESSIAD Yönetim Kurulu Başkanı Conference on International Competitiveness and Cooperation 4th-5th June

Heating Ventilation Air-Conditioning and Refrigeration (HVAC-R) INDUSTRY CLUSTER ESSIAD . Ş. Akın KAYACAN – ESSIAD Yönetim Kurulu Başkanı Conference on International Competitiveness and Cooperation 4th-5th June 2013 Ankara. 1. Cluster.

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Ş. Akın KAYACAN – ESSIAD Yönetim Kurulu Başkanı Conference on International Competitiveness and Cooperation 4th-5th June

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  1. HeatingVentilationAir-ConditioningandRefrigeration (HVAC-R) INDUSTRY CLUSTER ESSIAD Ş. Akın KAYACAN – ESSIAD Yönetim Kurulu Başkanı Conference on International Competitiveness and Cooperation 4th-5th June 2013 Ankara 1

  2. Cluster Clusters, formedby a group of companiesandcivilgroups, aresuchformationsthathavepositiveimpact on eachcompanies’ competitiveness. • Increasestheproductivity, performance, innovationandcommercializationprocess in companies • Increasesthecompetitivenesslevel, • Triggerseconomicgrowth, Stated as one of themostimportanttools of Development Association of the Aegean Industrialists and Businessmen of Refrigeration

  3. Process Association of the Aegean Industrialists and Businessmen of Refrigeration

  4. Cluster Committee • StateInstitutions: KOSGEB, TSI, EIB, IZKA • LocalAuthorities: IMM, SPA • NGO: ESSİAD, EGİAD the Aegean KOBİDER, EÇEV, BASIFED, EGEV, TARGEV, ETO • PrivateSectorRepresentatives: ESBAS, İAOSB, TOSB • Chambers of Commerce andIndustry:EBSO IZTOK, SHS, • Universitiesand Cluster Experts: EU, DEU, IUE, EBİLTEM, EPROCA Association of the Aegean Industrialists and Businessmen of Refrigeration

  5. Küme Haritası Bölgedeki İlgili ve Destekleyici Kuruluşlar İzmir HVAC-R Equipments Cluster Map Bölge Dışındaki İlgili ve Destekleyici Kurumlar İZKA EBSO İZTO MMO TTMD Müşteri Tabanı (Yurtiçi/Yurtdışı) CLuster SupportingInstitutionsOoutsideRegion İSKAV İstanbul ESSİAD TOBB HVAC-R Senate Ankara Sağlık Sektörü SOSİAD İstanbul Tarım Sanayi İSKİD İstanbul Gıda Sanayi Firmalar Teknik Destek, Bakım Ekipleri Lojistik Hizmetler Destekleyici Sanayiler Tedarikçiler CentralAir Handling Units CommercialFreezersansRefrigerators VehicleRefrigerationand AC Turizm Sektörü Eşanjör İmalatçıları Perakende Zincirleri Soğutma Komponenti İmalatçıları Toptan Gıda Tacirleri Visicoolers, Refrigerators, Market Cabinets ProjectContractors ColdRoomManufacturers Toplu Gıda Tüketimi (Pastane, Restaurant vb) Demir Çelik Sanayi Soğutma Kompresörü İmalatçıları Üniversiteler, Araştırma Kuruluşları, Test ve Kalite Merkezleri Ticari Araç İmalatçıları Yalıtım Malzemeleri EGE ÜNİVERSİTESİ İnşaat Sektörü İYTE TÜRKAK Elektrik ve Elektronik Malzeme İmalatçıları Proses Endüstrileri (Kimya, Tekstil, Plastik Enjeksiyon vb) TSE DOKUZ EYLÜL ÜNİVERSİTESİ ASHRAE Atlanta Girdi ithalatçıları (distribütörler) EUROVENT Association of the Aegean Industrialists and Businessmen of Refrigeration

  6. HVAC-R Equipments RoadMap (BlueBook) • As a result of field work İZKA: our industry sector has thecluster potential with the highest index value of 97% • 3 Workshopsrealised • Roadmap (Blue Book) prepared Association of the Aegean Industrialists and Businessmen of Refrigeration

  7. HVAC-R Equipments RoadMap (BlueBook) • Cluster related statisticsstudied. • Increasing awareness of cluster actors in the cluster, cluster social capital wasdeveloped (meetings, training notesaboutclusters). • Clusterwas presented in regional, national and international platforms. Association of the Aegean Industrialists and Businessmen of Refrigeration

  8. HVAC-R Equipments RoadMap (BlueBook) • Similarindustries’ clustermanagers in overseaswere invitedandinformationshared. • AREA (AirConditioning and RefrigerationEuropeanAssociation, • ATF (Associazione Dei Tecnici Del Freddo), • Faculty of Politecnico di Torino • AHRI (Air Conditioning, Heating and Refrigeration Institute) • IIR (International Instute Of Refrigeration) • TÜSİAB (Azerbaycan Association of TurkishIndustrialistsandBusinessmen) • Eurovent Association • 3-year Action Plan: forincreasing the competitiveness of the industryclusterdevelopment (Cluster action plan on budget, pre-feasibilitystudy, includingsupportrelatedtoresponsibleorganizations) Association of the Aegean Industrialists and Businessmen of Refrigeration

  9. HVAC-R Equipments • 232 companiesregistered in the sector in Izmirandthis represents about 17% of the total number of companies in Turkey. • 8.188 people employed in the sector in Izmir. • Size of the World HVAC-R Market 260 Billion USD (2011) • Industrial HVAC-R sector with103 billion USD resembles40% of the total market. • Exports of Turkey's HVAC-R Machinery grew by 7 times in the last 5 years. • Market in Turkey, with $ 3.8 billion resembles1.5% of the global market . • Sector's turnover rate in Izmiramongthat of Turkey's is 30%. • More than 20% of exports in the sector is carried out by companies in the Aegean Region. 69% of those firmsarelocatedin Izmir. Ref.: OAIB, ITC, UNCOMTRADE Association of the Aegean Industrialists and Businessmen of Refrigeration

  10. Turkish HVAC-R Market RegionalMajority Source:Zobu Consulting Association of the Aegean Industrialists and Businessmen of Refrigeration

  11. HVAC-R IndustryCluster: ESSIAD Association of The Aegean Industrialistsand Businessmen of Refrigeration • Foundation: 1990 • Members: 100 CorporateMembers: 69; IndividualMembers: 31 Association of the Aegean Industrialists and Businessmen of Refrigeration

  12. Vision, MissionandGoals Workshop VISION To be a solutionprovidingclusterwho is environmental, can easilyadapttechnologicalproductsandsystems, savesenergy in ordertohave a say in the worldmarkets.. MISSION Tocooperatewithrelatedbodies in ordertoincreasecompetitiveness of ourmembersbyformingnewtechnologicalandeconomicalplatformswhereourmembersshallbenefit Association of the Aegean Industrialists and Businessmen of Refrigeration

  13. HVAC-R Roadmap • Monthly E-Newsletter: Members - information about current studies tomembers • Social networking sites: Facebook / twitter accounts www.izmirkumelenme.org web site Association of the Aegean Industrialists and Businessmen of Refrigeration

  14. ClusterDynamic RelationwithCivil Organizations Association of the Aegean Industrialists and Businessmen of Refrigeration

  15. ESSIAD Participations AegeanRegionChamber of Industry (EBSO) • Accountant • Board Members • Tire OrganizedIndustrialZone TOSBİ • 1. Board • 2. Enterprise CommitteeMember • TOBB HVAC-R Board • VicePresident • Board Member • Turkish HVAC-R ExportersUnion(İSİB) • Board Member • Board of AuditMember • İzmir Chamber of Commerce • VocationalCommitteeMember • Board Member • Chamber of MechanicalEngineers (MMO) • TESKON Membership • ISKID StatisticsCommissionMembership • Board Member • Board of TrusteesMember • Presidency of New ProjectsCommission ISKAV Association of the Aegean Industrialists and Businessmen of Refrigeration

  16. Cooling Technology Symposium • 11. National HVAC andSanitaryConventionandExhibitionheld on 17 to 20 April 2013 (TESKON) • 21 papers presented. • Organised by ESSIAD and conducted by MMO Izmir Branch. Association of the Aegean Industrialists and Businessmen of Refrigeration

  17. University – Industry Collaboration CompanyVisits • 17-20 April 2013 - 11 TESKON + ISK Sodex National HVAC andSanitaryConventionandExhibition 2013 • ISKID and ESSİAD Organization: • 90 Students - 26 Teachersvisitedbelowfactories: • Ahmet Yar Soğutma A.Ş. • Dinamik Isı A.Ş. • Imeksan Ltd. Şti. • Safkar A.Ş. Association of the Aegean Industrialists and Businessmen of Refrigeration

  18. Members Profile Catalogue / HVAC-R Cluster Action Report STUDIES IN ORDER TO INCREASE COMPANY AWARENESS • Turkish and English memberscatalogue • IncludingAllmembers • Distribution at Localand International • Exhibitions, Meetings, Conference, Symposium • HVAC-R ClusterActionReport Association of the Aegean Industrialists and Businessmen of Refrigeration

  19. Members Profile Catalogue Association of the Aegean Industrialists and Businessmen of Refrigeration

  20. ESSİAD ContiniuosTrainingCenter (ESEM): Studies STUDIES FOR INCREASING AWARENESS OF OUR MEMBERS • TSE Service AdequacyCertificate • MasterCourses - The protocolwithBayrakliPublicTrainingEducationCenter • ISKAV trainingprotocol • Cooperationwith DEU IMYO • CooperationwithAegeanUniversity MYO • CooperationwithBalikesirUniversity MYO • The firsttraining of ESEM: Refrigerantsand Service OperationsCourse • 6331 OccupationalHealthandSafetyTraining • South AfricaInformationMeeting– South African Honorary CounselorMr.Tamer TASKIN • Project Partnershipwithvocational education sector on «Protecting the quality of Climate» • Trademark and Patent Training Education • Administrative, technical, marketing, training and courses (plan) with MMO Association of the Aegean Industrialists and Businessmen of Refrigeration

  21. Increasing the International Competitiveness Capacity of Member Companies Project (URGE) • 52 members participated in the project. • Project Period: 3 years • Taining, Consulting and Demand Analysis was performed. • Accordingtothe analysis: • Training and Consultancy, Programs for increasing Production, Marketing, E-Commerce, and Strategic Compencies • Purchasing and Trade Delegations Association of the Aegean Industrialists and Businessmen of Refrigeration

  22. Increasing the International Competitiveness Capacity of Member Companies (URGE) Project • Project Goals : • HVAC-R cluster roadmap • Increasing export market shares • International cooperation opportunities • Purchasing and trade delegations • Increasing foreign relations • Innovation and trademark processes Association of the Aegean Industrialists and Businessmen of Refrigeration

  23. Increasing the International Competitiveness Capacity of Member Companies Project Association of the Aegean Industrialists and Businessmen of Refrigeration

  24. Increasing the International Competitiveness Capacity of Member Companies Project • Courses plannedunder UR-GE Project: • Load Calculations • Electricity • Tools and Equipments • Air Treatment • Ammonia-Carbon Cooling • Heat Transfer and Thermodynamics • Commercial Refrigeration Association of the Aegean Industrialists and Businessmen of Refrigeration

  25. Cluster ActivitiesAbroad • AHRI (Air Conditioning, Heating and Refrigeration Institute) • IIR (International Instute of Refrigeration) • TUSIAB(Azerbaijan International Society of Turkish Industrials and Businessmen) • Eurovent Association Association of the Aegean Industrialists and Businessmen of Refrigeration

  26. Cluster Activities • China Refrigeration 2011, China • 4membersparticipated • KOSGEB (SME Dev.)support • Mostra Convegno Expocomfort, 2012 Milan • 30 membersparticipated • KOSGEBsupport • Presentation in ConvegnoEuropeo • (European Conference): Sectoral information • of Turkey and the introduction of Association. • Technical Tour – Nicotra / Gebhardt Association of the Aegean Industrialists and Businessmen of Refrigeration

  27. Cluster Activities • Azerbaijan Trade Delegation(17-19 October2012) • 14membersparticipated • Ministry of Economysupport • BakuBuild2012 ve AquaTerm 2012 Exhibitions • Baku Commercial Counsellor • CompaniesandAssocationsvisited Association of the Aegean Industrialists and Businessmen of Refrigeration

  28. Cluster Activities ISH Frankfurt 2013, Germany (12-15 March 2013) • 19 members participated • ISH Frankfurt 2013 Exhibition • B2B Meetings in Exhibition • Meeting with Frankfurt Chamber of Commerce Association of the Aegean Industrialists and Businessmen of Refrigeration

  29. Cluster Activities • Kenya, Nairobi Trade Delegation (03-08 May 2013) • Ministry of Economysupport • 19 members participated • PreparationandResearch Process • Pre-delegationvisit (9 to 12 April 2013) • Participation in the 16th BuildExpoAfrica 2013 ExhibitionwithMembers • IntroducingIndustry-ClusterandExpo • VisittoTurkey'sAmbassadorand Commercial Counsellor in Nairobi • B2B meetings • Factoryvisits Association of the Aegean Industrialists and Businessmen of Refrigeration

  30. Cluster Activities • Kenya, Nairobi Trade Delegation (03-08 May 2013) • Preperation • Target marketıdentification: AFRICA • Turkish HVAC-R ExportersUnion’sdata analysis • Data analysis of clusters whovisitedAfricabefore; Mosder-furniture manufacturers associationandIMMIB-Istanbul mineral and metals exporters' association • Suggestions of trade counsellors from central and southern african countries • Wıththe support of trade advisor in Nairobi, Kenya, 100 companies information assessedon yellow pages, then reduced to 60 companies. • Our association delegation sent an invitation e-mailto these companies before the delegation's visit about the exhibition and information about participation and B2B meetings. • Priortothebusinesstrip, participantssent e-mails to 60 companies Association of the Aegean Industrialists and Businessmen of Refrigeration

  31. Cluster Activities • Kenya, Nairobi Trade Delegation (03-08 May 2013) • Pre-Trade Delegation Kenya Trade DelegationBrochure Africa Trade DelegationPresentation Profile Catalogue of Participants of Kenya Trade Delegation Association of the Aegean Industrialists and Businessmen of Refrigeration

  32. Cluster Activities • Kenya, Nairobi Trade Delegation(03-08 May 2013) • Pre-PrepVisitors and exhibitors data of the past year providedbytheFair Organizer Expo. • Total of 7,000 e-mailswere sent to companiesin Kenya and surrounding countries . • 4-6thMay 2013, 16th BuildExpo Africa 2013- International Trade Exhibition Fair: ESSIAD Booth: 9 m2 • Thisboothprovidedaccessto a widerrange of customer base. Association of the Aegean Industrialists and Businessmen of Refrigeration

  33. Cluster Activities • Kenya, Nairobi Pre- Trade Delegation(09-12 April 2013) • Meeting with 12 companieson HVAC-R sector • Ministryof Economysupport • Daily Nationvisitaboutadvertisement • Visit of Nairobi Commercial Counsellor Association of the Aegean Industrialists and Businessmen of Refrigeration

  34. Cluster Activities • Kenya, Nairobi Trade Delegation(03-08 May 2013) • Pre-Promotion and Advertising • Advertisement on 29.04.2013 • Dated National Media Group's Daily Nation newspaper • Distribution of InvitationCardto 20 companies • with the support of the Commercial Counsellor of Nairobi Association of the Aegean Industrialists and Businessmen of Refrigeration

  35. Cluster Activities • Kenya, Nairobi Trade Delegation (03-08 May 2013) • 16. BuildExpoAfrica 2013 Exhibition • Stand prepared 1 day ago before the exhibition. • Promotional materials and brochures prepared • Introduction of Expo 2020 Izmir • Promotion and Contacts (each meeting took approximately 3-4 minutes) • Visit of Ambassador and Trade Counsellor • Greatinterest shownto ourboothduring the exhibition(4-6 May 2013) Association of the Aegean Industrialists and Businessmen of Refrigeration

  36. Cluster Activities • Kenya, Nairobi Trade Delegation (03-08 May 2013) • 16. BuildExpoAfrica 2013 ExhibitionNumber of Meetings • DuringtheExhibitionapproximately 200 Meetingsheld. Association of the Aegean Industrialists and Businessmen of Refrigeration

  37. Cluster Activities • Kenya, Nairobi TradeDelegation (03-08 May 2013) • 16. BuildExpoAfrica 2013 Exhibition Association of the Aegean Industrialists and Businessmen of Refrigeration

  38. Cluster Activities • Kenya, Nairobi TradeDelegation (03-08 May 2013) • 16. BuildExpoAfrica 2013 Exhibition Association of the Aegean Industrialists and Businessmen of Refrigeration

  39. Cluster Activities • Kenya, Nairobi Trade Delegation (03-08 May2013) • B2B Meetings Association of the Aegean Industrialists and Businessmen of Refrigeration

  40. Cluster Activities • Kenya, Nairobi Trade Delegation (03-08 May 2013) • B2B Meetings • Held on the last day of the fair on May 6th, 2013, between 09:30 -13:30. • Companies came to the meeting at 09:00 and waited at the entrance. • Negotiations continued uninterrupted until 15:00. • The support of Ambassador and Trade Counselor • Participants; Association of the Aegean Industrialists and Businessmen of Refrigeration

  41. International Promotingand Trade Delegations • Kenya, Nairobi Trade Delegation (03-08 May 2013) • B2B Meetings Association of the Aegean Industrialists and Businessmen of Refrigeration

  42. Cluster Activities • Kenya, Nairobi Trade Delegation (03-08 May 2013) • B2B Meetings Association of the Aegean Industrialists and Businessmen of Refrigeration

  43. Cluster Activities • Kenya, Nairobi Trade Delegation (03-08 May2013) • B2B Meetings Association of the Aegean Industrialists and Businessmen of Refrigeration

  44. Cluster Activities • Kenya, Nairobi Trade Delegation (03-08 May 2013) • B2B Meetings Association of the Aegean Industrialists and Businessmen of Refrigeration

  45. Cluster Activities • Kenya, Nairobi Trade Delegation (03-08 May 2013) • After the B2B Meetings • No. 2011/1 on Overseas Market Research • and Market Entry Support presentations • were made by Zeynep Iyiler (Ministy of • Economy) • The Embassy of Kenya and Trade • Counsellor have been visited. Association of the Aegean Industrialists and Businessmen of Refrigeration

  46. Cluster Activities • Kenya, Nairobi Trade Delegation (03-08 May 2013) • Visit of Companies • On 7th May, especially the last day of the exhibition: 5 membersvisited thepotentialcustomers of various businesses(food, beverage, construction, villas and residential construction contractors) in their places . Association of the Aegean Industrialists and Businessmen of Refrigeration

  47. Cluster Activities • Buyers Delegations / Bilateral Cooperations • Germany • United Nations • Croatia • Portugal • Vietnam • South Africa • Chile • Taiwan Association of the Aegean Industrialists and Businessmen of Refrigeration

  48. Benefits of UR-GE Project • United participation of membercompaniesreducesthe cost of internationalactivities, • Improvestheexportsandincreasesthe market share, • Importance of internationalcooperationshowingthatevencompetitorsaremorepowerfultogether, • Wearechoosingourtargetmarkets, on thecontrarytoknownpolicies, tomarketslessvisitedandthatneedmoreimports. Association of the Aegean Industrialists and Businessmen of Refrigeration

  49. Accredited Test and Analysis Laboratory • Within the scope of below studies,all sectordatasare identified, the road map has been set and the need for an accredited laboratory is clearly defined. Association of the Aegean Industrialists and Businessmen of Refrigeration

  50. Accredited Test andAnalysisLaboratory • Studies of theProject: • Feasibilitystudywaspreparedwith the support of expertsfromabroad. • Reportwaspreparedby the technicalandfinancialrequirements. • Accreditationrequirementwasdetermined. • Costanalysiswasprepared. • Operationanalysiswasperformed. • www.hvaclabturkey.comwebsitewascreated. • Accredited Test and Analysis LaboratoryProject appliedto İzmir Development Agencyunderguidedprojectsupport. Association of the Aegean Industrialists and Businessmen of Refrigeration

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