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How Companies Track You

How Companies Track You. Agenda. Introductions Email Tracking Web Tracking Offline Tracking. Email Tracking. Track Messages Opened Links Clicked Conversion to Purchase Valid Email Address When you open (time of day) Where you open (geographic). Email Samples. Email Samples.

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How Companies Track You

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  1. How Companies Track You

  2. Agenda • Introductions • Email Tracking • Web Tracking • Offline Tracking

  3. Email Tracking • Track Messages Opened • Links Clicked • Conversion to Purchase • Valid Email Address • When you open (time of day) • Where you open (geographic)

  4. Email Samples

  5. Email Samples

  6. Web Tracking • Cookies • Session Cookies • Persistent Cookies • 1st Party Cookies • 3rd Party Cookies

  7. Web Tracking • Username & Password • Login info • Geographic Information • Time, Date • Facial Recognition • Gender “Guessing”

  8. eCommerce Conversion Tracking Conversion Tracking: • Code placed on order success page, contact form success page. • Allows you to know what CPC keywords resulted in a Conversion. You Can Only Control What You Can Measure

  9. Offline Tracking • Cooperative Databases • Everyone adds to the pool • Everyone can take from the pool • Age, Income, Home, Marital • Categories: • White wine, import car • Beer & Nascar

  10. Offline  Online Tracking • Promo Codes • Personalized URLs • Coupon Codes • QR Codes

  11. Search for “Car Stereos”

  12. Confusing… No Car Stereos!

  13. Search: build ipad app Boulder CO

  14. Personalized Search Result

  15. Want A Real Person?

  16. Works for Other Terms, Too.

  17. Personalization On Form

  18. “Personalized” Success Page

  19. Quick Conversion Stats Campaign Result: 35% Increase in Conversions for Personalized Search Pages

  20. How Search Personalization Works • Website “Reads” inbound Search Terms • Uses terms to Personalize Page • Mail Merge • Rules-based System

  21. Postcard - Front

  22. P.S. To sign up / more info, visit:www.AdventureRabbi.org/Jeff.Finkelstein Postcard – Personalized URL Dear Jeff, Jeff Finkelstein2990 Vassar DriveBoulder, CO 80305 P.S. To sign up / more info, visit:www.AdventureRabbi.org/Jeff.Finkelstein

  23. Website – Personalized URL

  24. Pre-Filled Contact Me Now

  25. Pre-Filled Registration Page

  26. How a pURL Works • User Enters pURL into Browser • System “reads” information from browser • System goes to database, retrieves info, creates personalized page.

  27. Quick Conversion Stats pURL Success Statistic: 22% Increase in Registrations for Personalized Landing Page vs. non-personalized

  28. Personalized Email Campaign Regular Website:

  29. Welcome, Jeff Finkelstein!

  30. First, Last, Email Pre-Filled Regular Website:

  31. How Email Personalization Works • User Clicks On Link in Email message. • System “reads” information during link redirect. • System sets cookie; values of first, last, email can be read by site.

  32. Quick Conversion Stats Email  Web Personalization: DiscountDecorating.com had 18% increase in orders vs. non-personalized site.

  33. Acquire (Get new customers) • Search Engine Optimization • Search Engine Marketing • pURL / Direct Mail • Trade Show Marketing • Viral / Microsites Interact (Interact via the web) • Design • Content Mgmt • Calendar / Events • eCommerce + more • iPhone / iPad Apps Customer Paradigm’s Approach Retain (Talking to existing customers) • Email Marketing • pURL / Direct Mail

  34. Questions? Questions? • Web & Email Marketing • Print Design Contact: Jeff Finkelstein 303.473.4400http://www.CustomerParadigm.com/

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