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An OUTDOORS WA / DEPARTMENT of SPORT and RECREATION Initiative facilitated by OUTDOORS WA with support from the COMMUNITY GRANTS SCHEME. ‘AV A GO DAY!’ … see you out there!. PROJECT DESCRIPTION.
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An OUTDOORS WA / DEPARTMENT of SPORT and RECREATIONInitiativefacilitated by OUTDOORS WA with support from the COMMUNITY GRANTS SCHEME ‘AV A GO DAY!’ …see you out there!
PROJECT DESCRIPTION • A one day pilot program involving a series of come and try opportunities for first time participants in outdoor adventure activities • Bushwalking • Mountain Biking • Paddling • Depending on the outcomes of the program, a larger scale event known as Outdoors WA Week may be developed
PROJECT OUTCOMES • Work with activity providers to implement a series of “Try an Outdoor Activity” opportunities across the metropolitan area • Removal of participation barriers for community groups to access non competitive outdoor physical activity • Increased physical activity and participation for individuals who have not yet experienced outdoor activities • The promotion of resources, links and organisational contacts to further assist come and try participants to continue in outdoor adventure activity • Enhanced club and association relationship development via mutual event facilitation • Appropriate recognition of the Department of Sport and Recreation’s involvement in the program
POTENTIAL STAKEHOLDERS • Activity Providers • Canoeing WA • Department Sport & Recreation • Surf WA • RLSS WA • Federation WA Bushwalkers • Munda Biddi Foundation • WA Mountain Biking Association • UWA Water Sports • Promotional • Seniors Recreation Council • Parents Without Partners • Carers from CALD • DEC
STRUCTURE • All activities opportunities are developed and collected into a central marketing strategy which is developed and positioned by Outdoors WA • Activity specializations are developed, staffed and delivered by expert groups such as an Association or its club members • Outdoors WA provides planning templates to assist task and standardise delivery models • All activities provided on the same day(?) • “punters” register for places on a first-in-first-placed basis until full, all registrations received by Outdoors WA; data base constructed plus “wait list”; participant data including waivers, medical forms etc provided to activity agents • Develop up to 10 outdoor physical activity opportunities / sites where people can go for about 2 hours and “try an activity”
STRUCTURE • Outdoors WA develops documentation process including registration forms, location maps, things to bring, wear lists etc after liaison with activity providers • Each activity provider receives a percentage of the grant for use as they see fit in return for their input into the event • Participants’ data made available to all activity providers (pending privacy laws) for follow up initiatives / promotions
BUDGET • Activity Stakeholders = $7 - 8 000 • Admin / Project Management = $6 - 8 000 • Advertising / PR / Resources = $2 000 • Insurance = $1 000 • Misc = $1 000
PUBLIC RELATIONS / MARKETING • Community News • Community Announcements - radio • Stakeholders’ • Webs • E Networks
TIMELINE • Acquittal and Close Out May 20 • Events Sunday April 13 or 20 • Marketing Commences March 18 • Registrations Open March 18 • Event Development • Agency Decisions March 6 • Introductory Presentation February 28
EVENT PLAN (Proposed) • 1 day program • 3 x 2 hr sessions • 10 sites x 6 hrs = 60 hrs of activity • 10 sites x 3 Sessions x 10 pax = 300 pax Groups: Youth Seniors Families Disadvantaged • EVENT TIME GROUP Bushwalking 8am – 10am Youth 11am – 1pm Seniors / Disadvantaged 2pm – 4pm Families Mountain Biking 8am – 10am Youth 11am – 1pm Seniors / Disadvantaged 2pm – 4pm Families Paddling / Canoeing 8am – 10am Youth 11am – 1pm Seniors / Disadvantaged 2pm – 4pm Families Miscellaneous 8am – 10am
Issues and Discussion Points • Can you be involved? • issues? • problems? • structure? • suggestions?