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In-Text Ads the Mobile Web

Industrial Project 234313 - Final. In-text advertising format for native Android apps. In-Text Ads the Mobile Web. Q4 2010. Students : Omri Amarilio , Amir Mizrachi. Supervisor : Erik Shani. Team. Erik Shani – Kontera’s supervisor & Product manager at Kontera since June 2010

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In-Text Ads the Mobile Web

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  1. Industrial Project 234313 - Final In-text advertising format for native Android apps In-Text Ads the Mobile Web Q4 2010 Students: OmriAmarilio , Amir Mizrachi Supervisor: Erik Shani

  2. Team • Erik Shani– Kontera’s supervisor & Product manager at Kontera since June 2010 • OmriAmarilio– undergraduate student at the Technion Computer-Science faculty since October 2008 • Amir Mizrachi– undergraduate student at the TechnionComputer-Science faculty since October 2008

  3. Goals • Provide an SDK for Android apps developers for in-text advertisement embedding • Developing a native Android framework for identifying relevant text in Android apps that is suitable for advertising and displaying ads within the application.

  4. Methodology • Study the Android applications domain (extensive research) • Create an in-text ad API for Android developers • Integrate with application and device APIs in order to extract relevant information/data • Integrate with current Kontera JS capabilities

  5. Achievements • Retrieving text from an external application (i.e. Twitter) • Communication with a remote server in the background (using worker threads) • Editing text in the external application • Making parts of text click-able so they execute out commands (i.e. light box) • Wide knowledge of Android applications development • In conclusion – achieving all of our goals 

  6. Example • Integration into a Twitter application taken from Grand-Valley State University

  7. Conclusions • During our research we’ve discovered that due to limited resources in mobile devices, the Android platform keeps only the minimal data required in order to consume less of its own resources • The Android platform allows extended flexibility

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