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COMERCIALIZACION. JUAN ARRIETA O. Martes 13 de diciembre, 2005. IMPORTACIONES DE ESTADOS UNIDOS. Fresh Produce Trends NORTH AMERICA. North America: fresh produce trends. Changes in consumption Demographic changes Concentration in food retaiing Growing level of imports
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COMERCIALIZACION JUAN ARRIETA O. Martes 13 de diciembre, 2005
North America: fresh produce trends • Changes in consumption • Demographic changes • Concentration in food retaiing • Growing level of imports • More government regulation • Impact of food safety
Top 10 Grocery Retailers (USD mn), 2004(Retail Banner Salees, USD mn)
Top 10 Grocery Retailers (USD mn), 2009(Retail Banner Salees, USD mn)
Channel Development for Key Grocery Formats, 2004 & 2009(Retail Banner Sales USD mn)
To Sum up • Wal-Mart leads the way accounting for 15% of retail banner sales, leadership that the giant: will expand to 17% by 2009 • The Top 10 retailers in North America account for just over 40% of MGD in the region, while by 2009 will increase its share to 42% • Local retailers in the region will intensify their sominanace in the years to come • Hypermarkets and supercenters account for more than 50% of the sales, percentage that is bound to increase in the next years
CONSUMIDOR PRECIO CASH RICH TIME POOR… NO TIENEN TIEMPO!!! DISPONIBILIDAD ANUAL CONSUMO FUERA DEL HOGAR PROMOCIONES CAMBIOS GENERACIONALES INMIGRACION SANIDAD Y SEGURIDAD
TAREAS INSTITUCIONALIDAD ASOCIATIVIDAD EDUACION Y CAPACITACION PROMOCION TLC TLCs
Muchas Gracias JUAN ARRIETA O. Martes 13 de diciembre, 2005