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Approaches to Global Antitrust: EU vs. US. Redundant & Unfair Or Comprehensive & balanced?. Marieme Ba Betsy Barrientos Brian Blasser. Overview. 1890 - The Sherman Act
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Approaches to Global Antitrust: EU vs. US Redundant & Unfair Or Comprehensive & balanced? Marieme Ba Betsy Barrientos Brian Blasser
Overview 1890 - The Sherman Act "every contract, combination in the form of trust of otherwise, or conspiracy, in restraint of trade or commerce among several States or with foreign nations." - § 1 "...monopolize, or attempt to monopolize, or combine with any other person or persons, to monopolize any part of the trade or commerce among the several States, or with foreign nations..." - § 2
Sherman Act • Protect consumers from monopolies and cartels • Conduct that restrains trade or conduct that creates a monopoly • Enforced by Antitrust Division, Department of Justice
1914 - The Clayton Act Prohibits acquisitions of stock or assets where “the effect of such acquisition may be substantially to lessen competition, or to tend to create a monopoly.” § 7 • Addresses mergers and joint ventures, price fixing, price discrimination, exclusive deals arrangements, "tying" of products
Clayton Act • Significant as it questioned the harms of increased concentration of market share and its effects on competition. - horizontal mergers vs vertical acquisitions • Enforcement - Antitrust Department, Department of Justice - Federal Trade Commission (FTC) - State Attorneys General - Private Lawsuits (damages awards can be high)
1914 - Federal Trade Commission Act • Prohibits “unfair methods of competition” and “unfair or deceptive acts or practices” - § 5 • Established the Federal Trade Commission (FTC) to challenge unfair competition • Power to enforce Clayton Act • Focused also on consumer protection issues: • false advertising in foods, drugs, and cosmetic products • credit: lending practices such as billing, reporting; and equal credit opportunity • health warnings in tobacco products
Antitrust • Protection of competitively of markets. The laws are intended to promote healthy market competition and encourage the production of quality goods and services at the lowest prices. • Applicable because of flexibility and vagueness. • No precise guidance on what constitutes illegal conduct and reach of law outside US territory. Defined in court on a case by case basis. • per se • rule of reason • Enforced by both Antitrust Division of DoJ and FTC. However, cases brought up by private firms continue to increase.
International Agreements • 1957 - Treaty of Rome (EU) Title V: Common Rules on Competition, Taxation and Approximation of Laws • 1982 - US Foreign Trade Antitrust Act • 1991 - US-EU Antitrust Agreement • 1994 - US Int’l Antitrust Enforcement Assistance Act • 1998 - US-EU Positive Comity Agreement • 2002 - International Competition Network Formation Also, US bilateral agreements within framework of NAFTA
Landmark Cases • 1909 - American Banana Co v. United Fruit Co • 1911 - Standard Oil v. US • 1945 - US v. Aluminum Co of America (Alcoa) Alcoa Effects Test: US Courts have jurisdiction if acts have effects within US territory • 1976 - Timberlane Lumber Co v. Bank of America • 2001 - GE-Honeywell v. US • 2006 - Maytag-Whirlpool v. US • current- US v. Google and ITA Software
US Gov’t/Microsoft Pretrial History • 1991 FTC inquiry on MS-DOS Monopoly • 1993 2-2 deadlock • Microsoft Licensing Agreements with PC Manufacturers – 1993 • 1993 DOJ opens investigation • 1994 Settlement w/ Consent Decree. -No bundling products but free to integrate features. • 1995 integrates ‘feature’ Internet Explorer
US DOJ vs Microsoft • May 1998 DOJ & AGs of 20 states sue MSFT thwarting competition to protect SW monopoly. • October 1998 DOJ sues MSFT for violating 1994 Consent Decree because of Internet Explorer. • Damning testimony and emails show MSFT tried to destroy Netscape competition. • MSFT claims lower bundling costs & network effects help consumers. • Claims it can’t remove IE without substantially affecting underlying SW.
United States vs Microsoft • Economists complain rivals like Norvell, Oracle, and others pushed DOJ to hurt MSFT as corporate strategy. • Noted no price increase in SW & increased quality. • Hard to access monopoly rents from zero marginal price. • November 1999 District Court Judge Penfield Jackson rules against MSFT. Breakup company into two: Windows and Apps
US Appeals Process • In 2000, MSFT send to Supreme Court kicked to Federal Appeals Court • In 2001, Judge Kollar-Kotelly rules against breakup. • MSFT must disclose SW interfaces with others w a panel to oversee enforcement. • 9 of the 20 states sought further remedies since punishment didn’t change MSFT behavior. • 2004 Appeals court approved DOJ settlement.
EU vs Microsoft • In 2000, Statement of Objectives per Sun Microsystem Complaint, Java coding. • In 2001, Statement of Objectives. Windows Media Player Bundling Issue. • EU saw US appeal settlement as weak and ineffective. • In 2004, EU fines MSFT record $612 million. • MSFT must offer windows w/o media player option. And disclose coding information to rivals
EU vs Microsoft part 2 • MSFT pays fine and discloses information following requirements but EU claims coding specs insufficient. • IN 2006, EU fines MSFT $450 million, and $2.4 million a day with increase to $4.8 if still not compliant. • In 2007, MSFT loses appeal in European Court of First Instance (ECFI). • Decided against bringing it to the highest court: European Court of Justice • In 2008, MSFT fined additional $1.45 billion for noncompliance to 2004 decision. • In 2009, MSFT complies & unbundles internet explorer for EU product.
Comparison of the Two Trustbusters United States European Union • Transparent & Open • Court Hearings • Independent Judges • Consumer welfare focus • Allows more time for preparing cases. • More empirical approach • More big business friendly • FTC, DOJ, Private Litigation • Rivals can secretly disclose evidence. • Commissioner misses hearings. • Prosecutor, Judge, & Jury • ECFI doesn’t retry or see new evidence. Up or down vote on EC and defers to EC on complex issues • More analytical approach • Concerned more w/ market dominance than consumer welfare.
US EU Agreements • 1991 U.S.-EC Agreement on the Application of their Competition Laws • Agreement Between the Government of the United States of America and the Commission of the European Communities Regarding the Application of Their Competition Laws, 1995 • Best Practices Concerning Bilateral Co-operation in Merger Cases of 2002 • E.U.-U.S. Merger Working Group, in which high level officials from the FTC, the DOJ and the EC
Policy Proposal • A stronger regional agreement between the EU and US versus Global Antitrust agreement
Policy Proposal • A new world government court akin to International Criminal Court for Antitrust Cases
Counter-Arguments • Idealistic Goals of a single global antitrust authority continue to butt up against the realities of a global system still based on interactions among nations-states. • Global Antitrust agreements should be disregarded as unachievable in practice—we should instead focus on regional agreements and applications of extraterritoriality
Works Cited • "Antitrust in the European Union Unchained Watchdog." The Economist 18 Feb. 2010. Print. • "Antitrust Maturing Monopoly Europe Gets Tougher with Microsoft." The Economist 7 Aug. 2003. Print. • "Antitrust The Unusual Suspects." The Economist 6 July 2006. Print. • Economides, Nicholas, and Ioannis Lianos. "The Elusive Antitrust Standard on Bundling in Europe and in the UNited States in the Aftermath of the Microsoft Case." Antitrust Law Journal 76.3 (2009). Print. • "The EU and Competition A Real Monti?" The Economist 19 Aug. 2004. Print. • "European Antitrust Policy Competing Visions." The Economist 13 June 2002. Print. • "Global Antitrust and the Evolution of an International Standard." Vanderbuilt Journal of Transnational Law 35 (2002): 989-1017. Print. • "Improving European Antitrust The EU’s Policy Needs Reform. But Not in the Way the European Commission Is Proposing." The Economist 20 Jan. 2000. Print. • "Microsoft and Antitrust The End, Sort of." The Economist 16 Dec. 2009. Print. • "Microsoft on Trial." The Economist 28 Apr. 2006. Print. • "Technology Firms and Antitrust Here We Go Again." The Economist 17 Dec. 2009. Print. • https://www.competitionpolicyinternational.com/ • https://docs.google.com/viewer?a=v&q=cache:VHkcN1oAS9cJ:law.vanderbilt.edu/publications/journal-of-transnational-law/archives/volume-35-number-4/download.aspx%3Fid%3D1817+&hl=en&gl=us&pid=bl&srcid=ADGEESjYpDgJPf6yvQufy8_QMMcjjiy-ugjCrb_w_KY2tqa-s-FtMtlwC63HzDFlISoXb9O6kzafiteC0BGV20XGk8HxtcWyE4mXkMwMnNZsaKO4IS1y_0C_1UjVcz-GMsH-hWj_RmgD&sig=AHIEtbRRkSrPXVB5vnyMxRqhbigiFG_Oug • http://www.techpolicy.com/Media/Fact-Sheets/Global-Antitrust-%28Competition%29.aspx • http://law.fordham.edu/fordham-competition-law-institute/fcli.htm • international antitrust law policy • https://docs.google.com/viewer?a=v&q=cache:UJ6VWK5h-kAJ:www.justice.gov/atr/public/speeches/3952.pdf+&hl=en&gl=us&pid=bl&srcid=ADGEESh5gFcBGSKWSX6qLEtkGP40i2OurDI8rineHxX0iBag_mdMLHdyOsg7wMTNEw6huluWPUGB3TGJ35h46Gwqno53x_7OsDmd1uOhVtThZ32FlhFINylkZhjb-vEUfDPlgs2iikv0&sig=AHIEtbTJnGFrdYuroQeQOAunarJkINbXjQ • http://chillingcompetition.com/2011/06/10/38th-annual-conference-on-international-antitrust-law-and-policy-a-virtual-seat-for-chillincompetition-readers/ • http://www.cfr.org/industrial-policy/international-antitrust-law-policy-opportunities-greater-convergence/p20385
Works Cited cont. • https://www.competitionpolicyinternational.com/ • https://docs.google.com/viewer?a=v&q=cache:VHkcN1oAS9cJ:law.vanderbilt.edu/publications/journal-of-transnational-law/archives/volume-35-number-4/download.aspx%3Fid%3D1817+&hl=en&gl=us&pid=bl&srcid=ADGEESjYpDgJPf6yvQufy8_QMMcjjiy-ugjCrb_w_KY2tqa-s-FtMtlwC63HzDFlISoXb9O6kzafiteC0BGV20XGk8HxtcWyE4mXkMwMnNZsaKO4IS1y_0C_1UjVcz-GMsH-hWj_RmgD&sig=AHIEtbRRkSrPXVB5vnyMxRqhbigiFG_Oug • http://www.techpolicy.com/Media/Fact-Sheets/Global-Antitrust-%28Competition%29.aspx • http://law.fordham.edu/fordham-competition-law-institute/fcli.htm • international antitrust law policy • https://docs.google.com/viewer?a=v&q=cache:UJ6VWK5h-kAJ:www.justice.gov/atr/public/speeches/3952.pdf+&hl=en&gl=us&pid=bl&srcid=ADGEESh5gFcBGSKWSX6qLEtkGP40i2OurDI8rineHxX0iBag_mdMLHdyOsg7wMTNEw6huluWPUGB3TGJ35h46Gwqno53x_7OsDmd1uOhVtThZ32FlhFINylkZhjb-vEUfDPlgs2iikv0&sig=AHIEtbTJnGFrdYuroQeQOAunarJkINbXjQ • http://chillingcompetition.com/2011/06/10/38th-annual-conference-on-international-antitrust-law-and-policy-a-virtual-seat-for-chillincompetition-readers/ • http://www.cfr.org/industrial-policy/international-antitrust-law-policy-opportunities-greater-convergence/p20385