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Buller Centre for Business

Buller Centre for Business . A Marketing Plan for Recruitment of Students. Proposed by Shevaun Fortune and Andrew Kampen. Executive Summary. Outlines the first step in the process from potential - donor. Company Description.

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Buller Centre for Business

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  1. Buller Centre for Business A Marketing Plan for Recruitment of Students Proposed by Shevaun Fortune and Andrew Kampen

  2. Executive Summary • Outlines the first step in the process from potential - donor

  3. Company Description • Subsidiary of Providence University College esp. Business Program • Offers practical experience while attending school

  4. Strategic Focus and Plan • Mission • Bring faith and business together in a way that benefits and enriches both • Goals • Conscientious energy use • Build and maintain relationships • Potential ->Alum • Bridge the gap between business and student

  5. SWOT • Internal • Board of Executives • Monetary rewards to students • Workshops and seminars • External • Green Opportunities • Local • Technological

  6. Additional Analysis • Industry • Green initiatives • Competitor • Other Universities • Company • Unique • Customer • Fluid

  7. Market-Product Focus • Target • Students 17-30, living in Rural Western Prairies • Points of Difference • Private • Rural • Non-denominational • Positioning • Creative/Innovative • Rural, smalls town involvement • Green • Christians • International • Diverse

  8. Marketing Program • Product • Field experience • Relationships; businesses to students • Alumni • Place • Alumni spread internationally • Educating within communities • eProv • Price • Scholarships • Lower cost than larger schools • Promotion • University newspaper • To businesses to establish connections for students • Alumni

  9. Financial Data • Total budget doubled this year compared to 2011-2012 year • Marketing budget increased by more than 300% • 10% of UC credit hours in Business • Revenue from workshops

  10. Organization

  11. Implementation • Technology • Facebook • eProv • Improved Website • PR to local stations • Slogan • 4H clubs • Churches • Breakaway • Fridge magnets

  12. Evaluation and Control • Facebook Insights • Student input • Addition to application process • Measure credit hours sold

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