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jOINT buy. WEEK7 partners. Business Canvas – Last Week. Seller : - More customer traffic - Bulk sales - Lower transaction fees - Access to customer contact information
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jOINT buy WEEK7 partners
Business Canvas – Last Week Seller : - More customer traffic - Bulk sales- Lower transaction fees- Access to customer contact information - Cross-sell their products.- Site advertisingBuyer : - Better discounts- Power to choose product deal- Buyer community feedback on products and sellers - Platform/Networkmanagement (maintaining online buyer/seller communities and credibilityof transactions)- promotion of website and brand - Sellers who need more traffic- Regional sellers- Server Providers - Automated services- Communities of buyers and sellers- Co-creation of value through customer feedback Multi-sided platformSeller : pro-sellers in Amazon and eBayBuyer :Online shoppers who are willing to wait to get significant discounts for products or shoppers who want to pre-order items for at a discount - Web & App sales -Online social networks- Online advertising - Physical resources (IT infrastructure)- Existing social networks -Buyer and seller communities,- Brand awareness - Variable costs: server and traffic maintenance costs- Fixed Cost: rent, salaries- Online Ads Seller side- transaction fees Buyer side- targeted ads- float money
Business Canvas – This Week Seller :- More customer traffic - Bulk sales- Lower transaction fees- Access to customer contact information - Cross-sell their products.- Site advertising- Power to create dealsBuyer : - Better discounts- Power to choose product deal- Buyer community feedback on products and sellers - Platform/Networkmanagement (maintaining online buyer/seller communities and credibilityof transactions)- promotion of website and brand -Sellers who need more traffic Established services- Online Marketing : Google/Facebook -Payment Gateway : Paypal- Customer Service (Front side webservice) : Self- Customer Service (Product side) : Sellers- Delivery : Sellers - Automated services- Communities of buyers and sellers- Co-creation of value through customer feedback Multi-sided platformSeller : trustworthy sellers with verifiable websiteBuyer :Online shoppers who are willing to wait to get significant discounts for products or shoppers who want to pre-order items for at a discount - Web & App sales -Online social networks- Online advertising - Physical resources (IT infrastructure)- Existing social networks -Buyer and seller communities,- Brand awareness - Variable costs: server and traffic maintenance costs- Fixed Cost: rent, salaries- Online Ads Seller side- transaction fees Buyer side- targeted ads- float money
Where we were blocked! The possibility of discounts in electronics (Fake E-MAIL / LG Manager) The possibility of discounts in another categories ( mentors/E-bay alumni) Not enough discount offer for beta launching ( Request e-mails without proto-type website) ? Maintain this model? Pivot to another model?
Implementation • Seller side updated • Bidding • Deal creation • All features are now working • Except payment
Automated mass emails • Go for quantity • Automated mass email invitation of sellers! • Online shopping directory • http://shopping.aol.com • Over 20,000 domains collected • 16,000 of them were valid • Sent invitation emails with verification code • Only the sellers who receive the invitation email could sign up
Automated mass emails • Statistics
Quickview of their responses What we expected Interested in our group buying concept b. Need explanation onhow the group buying process works c. They will handle delivery and customer service themselves What we didn’t • A lot of different product categories, from gun to lingerie underwear • Various size of sellers • Concerns about Sales Tax/Delivery Fees • Manufacturer Dropship Program • Detailed advice on how to improve our service. • - google product apis • f. Seed Funding and offers to invest
Future Works with our registered sellers • Various kinds of products • We can test with a lot of categories What Kind Of Products? • Various kinds of sellers • From B&H (No.2~3 in Digital Camera) to small seller What size of Sellers? • Possible discount rates they can offer for each cases above Possible Discount Rates? • Learn from sellers about various rules and exceptions Delivery Sales Tax Rules?