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Bedazzle

Bedazzle. Campaign Objectives. Portray Nokia’s footprint into style and premium category Differentiated offering from Nokia Stores to specific TG Incremental sell out of key devices to ensure higher ASP Build Nokia’s image and thought leadership in fashion and style arena. Campaign Models.

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Bedazzle

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  1. Bedazzle

  2. Campaign Objectives • Portray Nokia’s footprint into style and premium category • Differentiated offering from Nokia Stores to specific TG • Incremental sell out of key devices to ensure higher ASP • Build Nokia’s image and thought leadership in fashion and style arena

  3. Campaign Models Nokia 6700 slide 6700 Gold Upcoming BP will take pre-order from interested customer Nokia 7230 6700 Classic Nokia 6303i/ 6303

  4. Campaign Scope: Date, Outlets May April June W4 W1 W2 W3 W1 W2 W3 W4 W4 11 Launch of Store Offers 6 weeks 21 Last date of Store Offers Press Break in The Daily Star on 11th May Nokia Store Gulshan Nokia Store Bashudhara Nokia Store Uttara Nokia Solution Partner Shopper’s World Nokia Store Dhanmondi

  5. Consumer Offers from Selected Nokia Stores Modality: Consumers would get gift choices upon purchase of selected range and Ovi activation from the store.

  6. Association with Designers’ Outlets Top designers and fashion houses will be Campaign Partner.. Aneela Haque (Andes) Chondon • Consumer can redeem their gift vouchers in selected outlets of these fashion houses. • Besides, these Designers’ Outlet will be used as campaign communication channel and to associate the relevant sets with lifestyle values

  7. Face book Group Update Face book message to all group members- based on the campaign message Upload master template, store pics, gift pics, designers’ outlet pics Upload videos of fashion show, pics in post event

  8. Store wise daily sales of the selected device range will be tracked. A separate format for this will be shared. • A review will be done to see the trend after 1st week of the campaign. Based on feedback, gift item allocation will be revised if required. • For Wallet, there are 2 version – male and female. Consumers can decide which one they want to take. • For 6700 slide and 6700 classic, one of the gift options is shopping voucher worth Tk. 1500 in Andes and Chondon (2 outlets belonging to designer Aneela Huq and Chondon respectively). This voucher is especially intended for female consumers. Male consumers can take “Cufflink” instead of shopping voucher. • All the gift item quantity is fixed. So, incase there is shortfall of one of the items and if the store allocation is exhausted, there won’t be additional supply of that item. Store will have to manage from alternate options. • For 6700 Gold, since the stock is not available now, consumers can pre-order to the BPs. BPs will inform them when the stock arrives. There will be a Cross Pen/ Radisson Dinner Voucher with each purchase.

  9. THANK YOU

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