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Video 20 Segmenting Online Social Behavior Using Technographics

IBMS Semester 6b Fall 2013 Mr. George Szanto. Video 20 Segmenting Online Social Behavior Using Technographics. 2007. 2010. Publish a blog Publish your own Web pages Upload video you created Upload audio/music you created Write articles or stories and post them. 18%. 23%. Creators.

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Video 20 Segmenting Online Social Behavior Using Technographics

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  1. IBMS Semester 6b Fall 2013 Mr. George Szanto Video 20Segmenting Online Social Behavior Using Technographics

  2. 2007 2010 Publish a blog Publish your own Web pages Upload video you created Upload audio/music you created Write articles or stories and post them 18% 23% Creators Conversa-tionalists *Post updates on Twitter *Update status on social networking site 31% Post ratings/reviews of products/services Comment on someone else’s blog Contribute to online forums Contribute to/edit articles in a wiki 25% 33% Critics Use RSS feeds Add “tags” to Web pages or photos “Vote” for Web sites online 12% 19% Collectors Maintain profile on a social networking site Visit social networking sites 25% 59% Joiners Source: North American Technographics ® Online Benchmark Survey, Q2 2007 and Q2 2010 Participation in any activity monthly, except * = weekly Read blogs Watch video from other users Listen to podcasts Read online forums Read customer ratings/reviews 48% 68% Spectators 44% 19% None of the above Inactives

  3. Social Technographics Profile For B2B Companies

  4. Explore Technographics Yourself Online Forrester Technographics Tool Voettekst

  5. End of Video - Thank you

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